Dentsu Inc Tokyo picks up a Bronze Lion in the Digital Craft category at Cannes Lions

Dentsu Inc Tokyo is the only agency from Asia to pick up a Lion at the Silver and Bronze release of the Digital Craft category.

Dentsu Inc won Bronze for their “Interface of Humanity Powered by NTT” campaign.

A total of 554 entries were received, with 17 Lions awarded: 3 Gold, 5 Silver, 8 Bronze. The Grand Prix was also awarded to ‘Caption with Intention’ for Closed Captioning by FCB Chicago.

Jury President Naoki Tanaka, Chief Creative Officer, Dentsu Lab, said: “The Grand Prix-winning idea offered a brilliantly simple solution to a long-overlooked problem: making cinema truly accessible. By dynamically adapting captions to voice characteristics, the work balanced functionality and design with exceptional craft. A small innovation with enormous human impact.”

Spain, Saudi Arabia, and Kazakhstan received their first awards in the Digital Craft Lions. The Consumer Services sector saw healthy year-on-year growth with an 83% (39 entries) increase.