Havas Mumbai awarded Print & Publishing Gold Lion at Cannes for “Ink Of Democracy”

Havas Mumbai has picked up Asia’s only Lion in the Print & Publishing Lions category for their “Ink Of Democracy” campaign. The already highly-awarded campaign secured a Gold Lion – one of only 4 Gold Lions awarded in the category.

 

The Print & Publishing Lions, which honour creativity in circulation, received 769 entries. This year only 23 Lions have been awarded in the Print & Publishing category. 4 Gold were handed out along with 8 Silver and 10 Bronze Lions.

The Grand Prix award went to Serviceplan Munich for Penny “Price Packs”. The campaign saw PENNY launch bold, price-focused packaging designed to leverage its reputation for affordability, focusing its packaging entirely on price.

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Print & Publishing Jury President Icaro Doria, President and Chief Creative Officer, DM9, Brazil, said: “Price Packs is print, is publishing, is packaging and is a point of view! A massive brand statement and commitment to their customers printed on paper for people to see, hold and take it home. We were all deeply impressed with the simplicity, the elegance, the courage and, well, the prices too!”