Ogilvy Singapore’s ‘Vaseline Verified’ takes out Grand Prix in Cannes Health & Wellness Lions
Ogilvy Asia has had a terrific day one in Cannes, with their Singapore office winning the Grand Prix in the Health & Wellness Lions for “Vaseline Verified”.
33 Lions were awarded in the Health and Wellness category – 1 Grand Prix, 6 Gold, 11 Silver and 15 Bronze. Earlier tonight Creative Lab Maharasthra, India won a Silver Lion in the category and Dentsu Inc. Tokyo were awarded 2 Bronze Lions. Read our report here.
This Grand Prix win for Ogilvy Singapore is a outstanding result for the agency and follows last year’s milestone achievement when they won Singapore’s first ever Grand Prix at the Cannes Lions.
DOWNLOAD THE WINNERS LIST HERE
‘Vaseline Verified’ saw Vaseline scientists take viral hacks to the lab to test them. The campaign officially verified (or debunked) hacks through science, with findings shared directly with creators.
Commenting on the Grand Prix winner, Health & Wellness Jury President Eric Weisberg, Global Chief Creative Officer, Havas Health Network, Global, said: “People run toward light and away from darkness. With health misinformation becoming a global emergency, we found a bright light in ‘Vaseline Verified’ – our Grand Prix winner. This work proves how creativity, joy, science, and influencer culture can powerfully unite to fight false narratives, educate, and transform lives.”
Special Awards also awarded:
Healthcare Network of the Year
1. FCB Health
2. Real Chemistry
3. Ogilvy Health
Healthcare Agency of the Year
1. AREA 23, An IPG Health Company, New York, USA
2. 21Grams
3. Ogilvy Health