Ogilvy Thailand’s Dutchie “Fight For Thais’ Gut” picks up Bronze Cannes Lion in Film Craft

Ogilvy Thailand has been awarded a Bronze Lion in the Cannes Film Craft category for its “Fight For Thais’ Gut” campaign, created for client Dutchie.

 

This is the only Bronze or Silver for the region in this Craft category.

From 1459 entries received, 49 Lions were awarded: 9 Gold, 12 Silver, 27 Bronze. The Grand Prix was awarded to ‘Telstra – Better on a Better Network’ for Telstra by Bear Meets Eagle On Fire, Sydney.

The mobile network created 26 individual spots, each representing lesser-known regional towns and remote areas that benefit from a better network. It highlighted the scale of the network in a more insightful and human way.

President of the Jury Ali Ali, Co-Founder and Film Director, Good People Films, commented: “Before we could vote, the Grand Prix revealed itself slowly – like great work often does. In a year dominated by AI and digital gloss, Telstra’s ‘Better on a Better Network’ felt like a breath of fresh air. Tactile, intimate, and deeply human. It reminded us why we fell in love with this industry. Fifty-six unique puppets animating 42 voices from regional Australians, across 26 stop-motion gems. All simple, all funny, all full of soul. Measured writing, inspired characters – and yes, a bird flying backwards. In a fast-content era, ‘Better on a Better Network’ felt like a warm, slow-cooked meal.”