Six Inc/HAKUHODO Tokyo, VML Mumbai and Talented Bangalore take home Silver Lions across the Cannes Lions Entertainment categories

The Silver and Bronze awards have been released for the Cannes Entertainment categories – Entertainment Lions for Gaming, Entertainment Lions for Music and Entertainment Lions for Sport. Across all three categories Asia has picked up 3 Silver Lions.

In the Entertainment Lions for Gaming category, Six Inc Tokyo / Hakuhodo Tokyo has won for Playstation “Project: Memory Card”.

VML Mumbai’s “The Girl Who Played The Tutari” for Coca-Cola has won in Entertainment Lions for Music.

And Talented Bangalore has scored their Silver in the Entertainment Lions for Sport category for Britannia Marie Gold’s “Avani’s Gold”.

In total, 327 entries were received in Entertainment Lions for Gaming, among which 11 Lions were awarded: 2 Gold, 2 Silver, 6 Bronze. The Grand Prix was won by ‘Call of Discounts’ for Mercado Livre by GUT, São Paulo.

To achieve more cultural relevance among Gen Z audiences, Latin America’s largest e-commerce platform transformed a globally streamed gaming session into a real-time marketplace featuring football legend Neymar Jr.

Jury President Sue Anderson, VP Creative, Roblox, commented: “As a Jury, we consistently went back to the definition of this Gaming Lion. We asked ourselves: Did the idea tap into the community, add real value to the gaming experience, and deliver results? This Grand Prix was the whole package. It merged gameplay true to Call of Duty with ridiculously fun gamified commerce – and sold a bunch of household items in the process.”

The Entertainment Lions for Music saw 469 entries judged, with 16 Lions awarded: 3 Gold, 5 Silver, 7 Bronze. The Grand Prix went to ‘Tracking Bad Bunny’ by DDB Latina, Puerto Rico, for Rimas Music.

Puerto Rican artist Bad Bunny transformed his album release into a landmark event that elevated his homeland, redefined fan interaction and set a new standard for music releases.

Jury President Seiya Matsumiya, CEO and Co-Founder of Black Cat White Cat Music, said: “We chose our Grand Prix not only for its originality, cultural impact, and bold creative execution, but because it stood as a defiant and dignified response to a discriminatory remark made by a prominent organization. The artist utilized the partner corporations’ platforms to mobilize his huge fanbase and reclaim the image of his homeland. A Grand Prix should not only represent creative excellence, but it should also carry a message.”

Entertainment Lions for Music entries increased for the third consecutive year, up 6.1% (27 entries) year on year.

From 766 entries received in Entertainment Lions for Sport, 26 Lions were awarded: 5 Gold, 8 Silver, 12 Bronze. The Grand Prix was awarded to ‘Haaland Payback Time’ for Clash of Clans by DAVID New York.

Cast as the mobile game’s first-ever playable character, football legend Erling Haaland brought his fans to the game as well as offering his haters the chance to destroy the village he’d spent a decade building.

Jimmy Smith, Chairman, CEO and Chief Creative Officer, Amusement Park Entertainment, and President of the Jury, commented: “The makers of Clash of Clans were rewarded for their bravery by partnering with Erling Haaland. The fan engagement had to have made its competitors cry, as the number of downloads was well into the double-digit millions. ‘Payback Time’ effortlessly pulled all of the right levers of gaming, sport, celebrity and entertainment. So effortlessly, in fact, there was no Clash of Jurors. The Jury chose Clash of Clans’s ‘Payback Time’ for the Cannes Lions Grand Prix on the very first vote!”

The Entertainment Lions for Sport saw healthy growth this year, up 15.2% (101 entries).