Dentsu Inc Tokyo wins Gold Lion in Industry category for Nikki Whisky ‘No Labels’

Dentsu Inc Tokyo’s captivating “No Labels” campaign for Nikki Whisky has won a Gold Lion in Cannes’ Industry Craft category.

The creative strategy centered on the founder’s belief that whisky is more than a drink — it’s a spirit that inspires joy and connection. The campaign removed all labels, both literal and metaphorical, from the product and its consumers. Through striking photography and visual storytelling using silhouettes, the brand conveyed a message of inclusivity and emotional resonance. This was supported by a suite of assets including print and OOH ads, a brand book, promotional items, videos, and the concept for a flagship bar and shop in Tokyo.

In the category, Artplan Sao Paulo’s “Nigrum Corpus” took out the Grand Prix and only 4 Gold, 7 Silver and 10 Bronze were awarded.