Cannes Direct Lions: FCB India scores another Gold Lion for Indian Railways “Lucky Yatra”
FCB India has walked away from the Cannes stage with another Lion, this time a Gold in the Cannes Lions Direct category, for “Lucky Yatra”. This is FCB India’s second Gold Lion of the night having earlier tonight won Gold in the PR Lions category.
Speaking on the campaign, Rakesh Menon, Chief Creative Officer at FCB Interface(part of FCB India), previous said: “By shifting the conversation from penalty to possibility, Lucky Yatra is reshaping how passengers view train tickets. No longer just a fare—it’s a chance to win big, demonstrating the sheer power of creative commerce to implement an innovative solution and ultimately change behaviour.”
Earlier today in Cannes, Grey Thailand and Ogilvy Singapore picked up Silver in these Direct Lions.
Their were 2038 entries in the Direct Lions and 60 Lions were handed out: 10 Gold, 20 Silver, 29 Bronze, and the Grand Prix, which was won by ‘AXA – Three Words’ for AXA by Publicis Conseil, Paris.
The campaign saw the three words “and domestic violence” added to the most common insurance contract in France, to give women a way out of abusive relationships.
Jury President Gaëtan du Peloux, President and Chief Creative Officer, Marcel, commented: “We have awarded the three little words that are undoubtedly the most powerful. This groundbreaking idea sets a new standard and will have a lasting impact on consumers, the brand, and the entire category. It’s the kind of idea that, even 10 years from now, everyone will still remember.”