Ogilvy Singapore scores second Grand Prix for the week in the Cannes Social & Creator Lions
Ogilvy Singapore’s impressive Cannes 2025 performance continues to power on with “Vaseline Verified” picking up a second Grand Prix on Day 3 of the Festival. “Vaseline Verified” won their second Grand Prix in the Social & Creator category.
Ogilvy Mumbai also scored a Gold Lion in the category for “Erase Valentine’s Day”.
From 1673 entries received, 50 Lions were awarded: seven Gold, 16 Silver, 26 Bronze and the Grand Prix that went to ‘Vaseline Verified’ for Unilever by Ogilvy, Singapore.
To counter the misuse of the petroleum jelly shown in ‘hacks’ on social media, ‘Vaseline Verified’ did not just correct misinformation, it redefined how a heritage brand shows up in a creator-led world.
Beth Keamy, Chief Digital Officer, TBWA\Media Arts Lab, and Jury President, said: “Vaseline Verified is a singular creative brand platform founded in the feed.The work embraced the duality of the social landscape – rooted in the truth of UCG’s ability to both help and harm – and tackled this challenge directly by bringing brand, community and creators together in one inevitable idea.The combination of joy, clarity and deeply native social behaviors allows Vaseline to authentically meet, and help, its audience exactly where they are.”
