‘Vaseline Verified’ dominates Asia’s performances at Cannes with a Gold to Ogilvy Singapore in Media Lions
Ogilvy Singapore has taken the stage again at the Cannes Lions Festival of Creativity, this time to collect a Gold Lion for their award-winning “Vaseline Verified” campaign in the Media Lions category.
In addition to the Gold Lion, “Vaseline Verified” was also awarded a Silver in the category, along with another Silver and 6 Bronze Lions being awarded to agencies in Asia.
From 2058 entries received, 66 Lions were awarded: 12 Gold, 22 Silver, 31 Bronze and the Grand Prix that went to ‘Dove Real Beauty Redefined for the AI Era’ for Dove by Mindshare, New York.
Dove sought to counter the unrealistic beauty standards being perpetuated by AI by partnering with Pinterest to transform its algorithm, ensuring AI technology showcased a wider spectrum of beauty.
Dan Clays, CEO, Omnicom Media Group, EMEA, and Jury President, said: “Dove has embraced the very technology that is distorting the notion of real beauty in today’s media ecosystem and partnered with a platform to not only generate and showcase content for women that elevates a more authentic version of real beauty but also serves as a source of highly impactful media for the brand across multiple channels and in commerce. In keeping with the brand story, Dove doesn’t over-claim to have solved the problem across platforms. But in 2025, the Jury felt the work reflected real optimism for how brands can embrace the future of media creativity.”
Media Lions entries continue to grow for the fourth consecutive year, up 9% year on year (170 entries), driven largely by the FMCG sector which is up 20% year on year (126 entries).