Dentsu Inc Tokyo’s ‘Heralbony’ scores the only Cannes Gold Lion in the Glass: The Lion for Change

Dentsu Inc Tokyo’s “Heralbony” has scored the only Gold Lion in the Glass: The Lion for Change. Overall only 8 Lions have been awarded with the Grand Prix going to Ogilvy UK and Dove’s “Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement”.

From 253 entries received, eight Lions were awarded: one Gold, two Silver, four Bronze, with the Grand Prix going to ‘Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement’ for Dove by Ogilvy UK, London.

To help more women feel more beautiful every day, Dove has framed everyday women as ‘Real Women’, representing real beauty. ‘Real Beauty’ is now more than a creative idea. It is the combination of a distinctive point of view that repeatedly fuels new campaign ideas.

Jury President KR Liu, Global Head of Product Innovation and Marketing Partnerships for Platforms and Devices, Google, said: “This year’s Grand Prix winner was selected because it moved beyond awareness to deliver consistent, measurable, societal impact. It showed what’s possible when creative brand storytelling is backed by community partnership and deep cultural understanding. In a field full of strong contenders, this work stood out for its continuous impact and commitment – not just as a campaign, but as a catalyst for real change for women and all aspects of the multiple communities they represent.”