Ogilvy Singapore is one of only four agencies to win in Cannes Dan Wieden Titanium Lions

In a major coup for Ogilvy Singapore, “Vaseline Verified” for Unilever has been named one of only four Dan Wieden Titanium winners. This is the first-ever Titanium Lion awarded to Singapore.

 

The other two Titanium Lions were awarded to FCB Chicago and AlmapBBDO Sao Paulo for “Caption With Intention” and Pedigree “Caramelo” respectively. 187 entries were received in this category.

The Grand Prix was won by ‘AXA – Three Words’ for AXA by Publicis Conseil, Paris.

Rooted in a transformative insight, this campaign saw the three words “and domestic violence” being added to AXA’s home insurance contract in France. When a victim calls the emergency number, she is immediately relocated and supported.

Jury President Judy John, Global Chief Creative Officer, Edelman, said: “‘Three Words’ can change the world. This year’s Titanium Grand Prix didn’t just change insurance policies, it helped women literally escape domestic violence. These three simple words in a contract changed their lives, their outcomes, and an industry. In insurance contracts, words matter and with the simple addition of ‘and domestic violence’, AXA turned a contract into a lifeline, giving women the freedom to leave abusive relationships and handing the entire industry a clear roadmap for reform while significantly impacting their business.

“When the Titanium Jury set out to find a Grand Prix idea, we wanted the first domino in a movement. ‘Three Words’ was that idea, and our decision was instant and unanimous. In all my years judging at Cannes Lions, I’ve never seen a Jury align so completely, so quickly.”