ITG and Finally! partnership launches with the aim to transform global content creation

ITG, the AI-enabled, agile content business, has joined forces with cloud-based VFX and post-production studio Finally!, with the objective to solve one of the biggest challenges facing the marketing industry – delivering world-class creative, at speed and at a global scale, without compromising quality.

This new partnership combines the craft of Finally!’s boutique post-production with the efficiency and efficacy of ITG’s AI-enabled automation and global activation.

Together, ITG and Finally! bridge the gap between high-quality creative intent and multi-market adaptation, ensuring that the foundational ‘hero’ ideas and creative concepts that drive brand growth don’t get lost in translation.

“Nobody’s really nailed the holy trinity of craft, speed, and scale — until now,” explains Ian Hudson, ITG’s Chief Production Officer. “This partnership lends ITG’s true operational scale to Finally!’s creative excellence, from concept through to execution in every market, on every channel, and in every format — the variations that we know as Halo content.”

The joint entity brings together Finally!’s VFX and post-production capabilities alongside ITG’s teams and proprietary Storyteq technology.

Finally! will also benefit from AI and AR-enabled film and photography through access to ITG’s Capture Studios facility. This content creation centre includes Virtual Production and Extended Reality capabilities, automated photography and film, an Infinity Cove, bespoke set builds, lifestyle and development kitchens and more.

The combination of ITG’s teams, technology, and facilities means every asset created by Finally! will be fully adaptable to the market, channel, and format required — ensuring the perfect story for every possible customer interaction.

“We’re creators first, so it’s painful to see work compromised when it changes hands,” says Matthew Szabó, co-founder of Finally!. “ITG is aligned with our own model in terms of its sharp focus on technology as a tool to simplify the complicated and allow for greater creative expression. With ITG’s studio and automation behind us, we can protect the creative at every step — scaling it globally without sacrificing the soul of the idea.”

Szabó (pictured left) said historically, creative agencies have put their passion into creating hero concepts that define brand identities and campaigns, only to often see their vision watered down in the race to adapt assets for different formats, languages, and markets.

“Our partnership avoids that dilution, ensuring content creation without compromise — uniting the craft behind all great marketing with the speed and scale necessary to land with impact in the modern landscape,” said Szabó.