Legendary creative leader Susan Credle joins Ferrier and Smart on Black T-Shirts podcast

This week’s episode of the Black T-Shirts podcast features former one of the most respected creative leaders in global advertising – Susan Credle, FCB Global Chair and Creative Advisor to IPG. With a career spanning leadership roles across agencies, networks, and holding companies, Credle shares insights into building creative environments that foster both excellence and humanity.

Credle, who helped create one of the most enduring advertising platforms of the past three decades with M&M’s, discusses the power of creative culture, the art of character development, and the lasting impact of storytelling in brand building.

Now in its third season, Black T-Shirts is hosted by Thinkerbell founder Adam Ferrier and Telstra CMO Brent Smart. The podcast is once again supported by market mix modelling company Mutinex, with The Pub Test segment returning thanks to backing from insights platform Ideally.

Episodes are produced by MIK Made and are available here.

Video episodes can be viewed via the Black T-Shirts YouTube channel.