Ogilvy Creator Camp returns in 2025 to help influencers grow as business leaders
Now in its second year, Ogilvy Philippines’ Creator Camp returned this week with an expanded program designed to help digital creators strengthen their business acumen and build sustainable, long-term careers.
Held at Ogilvy Philippines headquarters in Rockwell, Makati, the full-day session welcomed both new and returning participants—creators across lifestyle, tech, entertainment, and advocacy—who are looking to evolve from content producers into brand-led entrepreneurs. Building on the pilot run in 2024, this year’s edition focused on helping creators develop skills in brand positioning, revenue planning, operations, and data-driven decision-making.
“The creator economy is booming, but for creators and influencers to truly thrive and build lasting legacies, they need to transcend the role of content producer and embrace that of a business leader,” said Elly Puyat, CEO of Ogilvy Philippines. “Our Creator Camp is engineered to bridge that critical gap. We provide the strategic insights and practical skills necessary not just to amplify their reach, but to monetize their creativity effectively and build enduring enterprises. This holistic, business-centric approach defines Ogilvy’s commitment to the creator community.”
Participants took part in guided discussions and interactive sessions led by Ogilvy’s business leaders and consultants. Topics included defining a clear brand story, leveraging audience data to optimize content, managing their platforms as legitimate operations, and identifying new monetization opportunities.
“We work with many talented creators, and we want to give back by sharing our knowledge to help them build an essential business skillset,” said Leah Huang, Ogilvy Philippines Managing Director for PR & Influence. “This is our investment in helping transform them into sustainable business leaders, equipped to navigate the complexities of the market and build long-term success.”
The day concluded with a panel discussion titled “Beyond Likes & Follows: Redefining Influence, Social Commerce, and Tomorrow’s Trends,” featuring Raffy Casas, AVP and Head of Content Studio and Production at Nestlé Philippines; Mike Garcia, Ogilvy Philippines Managing Partner; Manny Gonzales, Head of Consulting at Ogilvy Philippines; Dino Ocampo, Ogilvy Philippines Creative Director, and Jako de Leon, Senior Consultant for Influence at Ogilvy Philippines and Board Director at the Creator and Influencer Council of the Philippines. Together, they explored how creators can evolve in a fast-changing digital environment shaped by AI, commerce integration, and shifting audience expectations.
“Understanding audience analytics and identifying key trends are no longer optional for creators; they are fundamental business requirements,” said Gonzales. “Our interactive workshop provided practical, hands-on experience that will enable our partners to make strategic adjustments that improve content performance and drive real business results. This is about empowering creators with the same data-driven decision-making capabilities that power leading businesses.”
As the creator economy matures, initiatives like Creator Camp reflect a growing push to support creators not only as content experts but as emerging business leaders, capable of scaling their influence into sustainable, entrepreneurial success.