Reed Collins, Maiya Kinoshita and Jao Bautista to represent Asia on LIA Non-Traditional jury

When it comes to judging, LIA is far from traditional. LIA bucks the system by having no pre-judging. As usual, all judges will be flown to Las Vegas to convene at Encore @ Wynn to see every piece of work right from Round 1. The 2025 judging will run from 25th September through 3rd October.

Representing Asia are Ogilvy APAC’s Chief Creative Officer Reed Collins, TBWA\Media Arts Lab Tokyo’s Creative Director Maiya Kinoshita and Propel Manila’s Executive Creative Director Jao Bautista.

Marco Venturelli, Global CEO/CCO of Leo, CEO/CCO of Publicis Conseil and CCO of Publicis Groupe France will be leading a room of highly acclaimed creative leaders to set the bar for exceptional work in the Non-Traditional Category.

Venturelli is no stranger to winning or judging awards. In addition to LIA, he has served as either a Jury President or a Juror for other shows such as D&AD, Cannes, Eurobest, Clio and New York Festivals. He has collected hundreds of awards and multiple Grand

Statues from the top global shows, including two Grand LIAs in 2024. Venturelli was ranked as the #1 Chief Creative Officer in the World at D&AD in 2024.

Non-Traditional work keeps evolving. It has to constantly surprise. To reach the target audience in an unexpected way, creatives and marketers have to forget the usual playbook and find new, innovative ideas and techniques constantly.

Venturelli said: “Non-Traditional may be the name of the category, but it’s also the best compliment you can give to an outstanding piece of work.”

“When you fill a room with very creative people who are passionate about pushing the boundaries of creativity, mediocrity will not survive. I expect it will be a very lively room with lots of interesting points of view. In the end, I know only the best and the most innovative ideas will get the recognition they deserve,” summed up Barbara Levy, President of LIA.

2025 Non-Traditional Jury:
Marco Venturelli, Global CEO/CCO of Leo, CEO/CCO of Publicis Conseil and CCO of Publicis Groupe France – Jury President
Brynna Aylward, Chief Creative Officer – US, adam&eveDDB, New York
Jao Bautista, Executive Creative Director, Propel Manila, Manila
Neil Clarke, Creative Partner, Leagas Delaney, London
Reed Collins, Chief Creative Officer – APAC, Ogilvy, Hong Kong
Arnya Karaitiana, Creative Director, Kaiarahi Maori, Special Group New Zealand, Auckland
Maiya Kinoshita, Creative Director, TBWA\Media Arts Lab, Tokyo
Matt Murphy, Global Chief Creative Officer, 72andSunny
Andres Ordonez, Global Chief Creative Officer, FCB
Courtney Richardson, Creative Director, Droga5, New York
Marjorieth Sanmartin, Chief Creative Officer, Philipp und Keuntje, Hamburg
Christian Sánchez, Chief Creative Officer, VML Peru, Lima

For more information on the juries, categories and/or requirements, click here.