Digital Sea redefines wealth with Vantage Credit Card via new DBS Indonesia campaign
Digital Sea, the creative agency bringing together the expertise of FCB and McCann, has partnered with DBS Indonesia to launch a new campaign for the DBS Vantage Credit Card – one that shifts the conversation from financial prosperity to a deeper, more holistic view of wealth.
True wealth isn’t measured solely by possessions—it’s found in the experiences that shape our lives. The freedom to choose how you spend your time, the moments shared with loved ones, the meaningful bonds you’ve nurtured, the health that fuels your ambitions, and the positive impact you create for your community —these are all invaluable forms of wealth, often overlooked.
Bellamia Agustina, GM of Digital Sea, said: “This philosophy is at the heart of DBS Vantage’s ‘Have You Ever’ campaign—a call to introspection. It’s not about redefining luxury, but recognizing the wealth that transcends material value. That’s why the tagline ‘For a life that is truly well-lived’ perfectly captures the essence of this campaign.”
More than just a banking ad, this campaign was initially shaped through a collaboration between Jerry Soerya, Digital Sea’s ECD, and Bellamia Agustina, who together developed the concept and script to create a deeply engaging and story-driven narrative. Bringing this vision to life, Davi Linggar, a director celebrated for his cinematic storytelling and visually striking compositions, ensured that every frame evokes depth and introspection—allowing the film to resonate far beyond the screen.
Jerry Soerya, ECD of Digital Sea, said: “I’m proud how this campaign shifts banking advertising to a more human, poetic, and cinematic space. We moved away from product-first execution to create something personal and meaningful, proving that even in banking, we can tell meaningful stories.”
Diah Febriana Risanti, Executive Director of Marketing and Technology, Consumer Banking at DBS Indonesia, added: “This campaign allows us to reinforce DBS Indonesia’s distinct approach—one that moves beyond the conventions of traditional banking. As a trusted wealth partner, we aim to spark a different conversation in a world where success is often measured by material wealth—one that prioritizes depth over display, meaning over status, and a legacy that transcends the tangible. We are truly pleased with how this video brings that vision to life.”
At its core, this campaign is an invitation to pause, reflect, and appreciate the wealth that already exists within your reach.