LIA names 2025 Integration and Direct Jury
LIA has announced that Chris Beresford-Hill, Worldwide Chief Creative Officer of BBDO has been named as Jury President of the 2025 Integration and Direct Jury. In his role as Jury President, he will lead the jury in setting the standard of awarding the most outstanding, creative and breakthrough work.
Beresford-Hill is a well-known and highly respected creative professional. He has helped his agencies become One Show, Cannes, ADC, D&AD and Global Effies’ Network of the Year, as well as ADWEEK Network of the Year, AdAge A-List honoree, and Fast Company’s Most Innovative honoree, multiple times.
“Each year LIA curates and brings together one of the most diverse, unique and international juries. The chance to unpack what an Integrated campaign is today, in a world where every touch-point and surface can become part of an idea, as well as Direct, where creativity is aimed at conversion, at a time in our industry like this, and with a group like this, is going to be interesting and a whole lot of fun. I would also like to acknowledge that was a very long sentence,” said Beresford-Hill.
LIA Integration and Direct Jury:
Jury President: Chris Beresford-Hill, Worldwide CCO, BBDO
Justine Armour, Global Chief Creative Officer, Forsman & Bodenfors
Dave Bowman, Chief Creative Officer, Publicis Groupe ANZ, Sydney
Josefina Maria Casellas, VP ECD /, General Manager SS LATAM, R/GA, Buenos Aires
Pancho Cassis, Global Chief Creative Officer / Partner, DAVID
Till Diestel, Managing Partner / CCO, Serviceplan Germany, Munich
Rob Doubal, Global Chief Creative Officer, M&C Saatchi
Fran Luckin, Chief Creative Officer, VML South Africa Johannesburg
Eva Santos Bouzas, CCO / Co-Founder, Delirio & Twain, Madrid
“The judging room will be in great hands,” said Barbara Levy, President of LIA. “Under the watchful eye of Chris Beresford-Hill and the other heavy hitters that will be judging alongside him, only the most deserving, well executed and fresh creative ideas will be awarded a coveted LIA Statue.”
In carrying on the LIA belief for transparency, all judging takes place onsite at Encore @ Wynn Las Vegas from 25th September through 3rd October. There is no pre-judging and all our jury rooms are open.