Flipkart’s G.O.A.T Sale is so good even ‘Amazon People’ are shopping there (sort of)

Flipkart is back with its G.O.A.T (Greatest of All Time) Sale, and along with the usual big bargains, the brand has dropped a fresh dose of its trademark wit. The sale, which goes live on July 12, promises blockbuster deals across electronics, appliances, and more – but what really got people talking was Flipkart’s latest post trolling its biggest rival.

The carousel post kicks off with the line, “People from Amazon caught shopping on Flipkart.” Bold claim, right? But a quick swipe reveals the punchline — the so-called ‘Amazon people’ are actually just residents of Amazon Park Apartments, and sitting right at the entrance is a goat, casually judging everyone who fell for it.

It’s a classic Flipkart move — taking something literal and flipping it into a joke. By using an actual building named Amazon, the brand managed to stir curiosity, spark confusion, and land the punchline — all in a single post. The goat, of course, returns as the campaign mascot, smug as ever.