StashAway launches new brand campaign via Omelette Digital in Hong Kong with John Tsang
StashAway, Asia’s leading investment platform, has launched a new brand campaign in Hong Kong under the platform “You Do Life, We Do Investing” (投入生活。投資？All Good!). Created in collaboration with creative agency Omelette Digital and consultancy EurekaX, the campaign highlights StashAway’s intelligent and cost-effective approach to stress-free investing.
The campaign features John Tsang Chun-wah, StashAway advisory committee member and Hong Kong’s longest-serving Financial Secretary, who brings credibility and relatability to the message that investing can be simple and seamlessly fit into everyday life.
A teaser video launched on social media features a humorous WhatsApp exchange between Tsang and the StashAway team, introducing AI-generated visuals that place Tsang in relatable, everyday moments. The creative direction underscores how StashAway empowers users to focus on life while the platform manages the complexity of investing behind the scenes.
“In a city where balancing market uncertainty, financial complexity, and daily life is a constant challenge, we want to deliver a simple and relatable message: You Do Life. We Do Investing,” said Ronald Yim, General Manager of StashAway Hong Kong. “We aim to strengthen our position as a trusted investment partner who supports clients in living life to the fullest while we take care of their investment. Looking ahead, we’re expanding our cash management, public and private markets offerings — empowering Hongkongers access to world-class products in a seamless, cost-effective way.”
“Our goal was to create emotional resonance while staying true to StashAway’s smart, future-focused identity,” said Andrea Choi, Creative Director at Omelette Digital. “The AI-generated visuals — developed by our own team — aren’t just a gimmick; they reflect the brand’s streamlined and progressive spirit. Just like the platform, our creative approach is built to feel effortless, confident, and always a step ahead.”
Running from early July through mid-August, the campaign will appear across digital platforms and social media, also supported by influencer content to sustain momentum. As part of the campaign, StashAway is offering a three-month management fee waiver and a HK$500 travel gift card for new clients—making it even easier to start their investing journey.