GIGIL Philippines creates a mess to prove that Jiang Nan’s sauces are so good

A new print campaign out of GIGIL Philippines shows that Jiang Nan’s sauces are so good that a mess is bound to happen. To showcase its five signature sauces, the brand showcased the unfiltered chaos of dining at a hot pot and grill.

The visuals capture the aftermath splashes, smears, and spills that tell the story of how irresistible the sauces truly are. What’s usually seen as unhygienic or dirty is reimagined as art — a flavorful testament that when food hits this good, you can’t help but leave a mark.

Agency: GIGIL Philippines
Chief Creative Officers: Badong Abesamis, Herbert Hernandez
Copywriter: Ralph Ramos
Art Director/Copywriter: Jasper Cajilig
Art Director: Natasha Calaquian
Managing Partner: Jake Yrastorza
Group Account Director: Michael John Balana
Account Director: Marga Ambon
Account Supervisor: Kyara Vlahov
Account Manager: Raffy Adduru
Planner: Fritz Dalawampu
Media Director: Margie Flores-Husmalaga
Media Manager: Patricia Jayne Sy
Social Media Specialist: Megan Maningo
Social Strategy Manager: Aldric Mathew Go