Friso unveils AI Audio Book 3.0 bringing storybooks to life through smart technology

With dual-income households increasing in China, many families face parenting challenges due thanks to a fast-paced lifestyle and the constant juggle of balancing work and family life. To assist, leading infant nutrition brand Friso today unveils its upgraded AI Audio Book 3.0, developed in partnership with Xiaodu, China’s leading smart device brand, with full strategic support from Publicis Media China.

Friso is leading the way in transforming AI generated content (AIGC) technology into solutions that support parents in engaging their children and creating fun family experiences. Now in its third iteration, Friso’s AI Audio Book 3.0 not only retains two impressive functions from before, “Child Integration” and “Parental Voice Narration”, but also introduces two innovative features:
● Touch-Activated Animations: Powered by AI-based image recognition and response technology, children can tap characters in the storybook to trigger animations, bringing the story to life and deepening the sense of interactivity and engagement.
● Interactive Doodling: Newly added coloring and drawing functions encourage children to create their own visuals as they read, transforming them from passive listeners into active participants, while fostering self-expression and imagination.

Together, these features transform the reading experience from one-way storytelling into an immersive co-created narrative.

“This represents a deep integration of our brand vision, product innovation and family values. With the help of AI, the role of the Friso brand is quietly shifting from being product providers to becoming true co-creators of the parent-child ecosystem. We are proud to unveil the latest iteration of our popular AI Audio Book 3.0,” says Jade Xue, CMO at Friso in China.

“At Publicis Media China, we are thrilled to partner with Friso as it transitions in the intelligent age and creates new ways for families to connect. By leveraging Publicis Media China’s deep expertise in market insights and consumer behavior analysis, Friso is creating parenting products with deeper emotional connectivity to tackle modern parenting challenges,” says Vivian Zhu, COO at Publicis Media in China.

China’s maternal and infant care industry is now standing at the tipping point of an AI-driven transformation, where innovations like the AI Audio Book 3.0 are changing how parenting is experienced, expressed, and shared.

According to Xiaodu, the Friso AI Audio Book 3.0 serves as a warm and meaningful bridge between brand, technology, and modern family life.

Friso’s AI Audio Book 3.0 is now available through Xiaodu devices, China’s top smart speaker brand, developed by Baidu.

Credits
Client: Friso China
Chief Marketing Officer: Jade Xue
Agency: Publicis Media China
Chief Operating Officer: Vivian Zhu
AI partner: Xiaodu