Brent Smart unpacks Telstra’s brand shift on latest episode of On Strategy Showcase podcast

July 28 2025, 8:11 am | BY Adam Shaw | No Comments

In the latest episode of On Strategy Showcase, the official podcast partner of the Effies Worldwide, host Fergus O’Carroll sits down with Telstra Australia’s CMO Brent Smart.

 

Telstra is Australia’s largest telco client. A 2025 Cannes Lions Grand Prix winner, Smart unpacks Telstra’s transformation into a creatively ambitious Australian brand delivering standout results, and what it takes to build a brand that’s as effective as it is distinctive.

Listen to the full episode and explore more here.