Dentsu One Bangkok and Mum Films join Thai Health for Alcohol-Free Buddhist Lent campaign

Dentsu One Bangkok has collaborated with Mum Films and the Thai Health Promotion Foundation to launch a new film for the 2025 Buddhist Lent Alcohol-Free campaign. The spot delivers a heartfelt message: while most people know the dangers of alcohol and have felt the concern of loved ones, quitting remains a deeply personal journey.

Set against the three-month Lent period of reflection and self-restraint, the film encourages individuals to “Find your own reason”—be it for health, savings, family, or simply a longer, better life. The message is clear: no one can remind you to quit better than yourself.

With a relatable and hopeful tone, the campaign aims to inspire self-driven change—highlighting that the best motivation comes from within.

Credits
Product: 2025 Buddhist Lent Alcohol-Free
Client: Thai Health Promotion Foundation
Agency: Dentsu One Bangkok
Chief Creative Officer: Subun Khow
Executive Creative Director: Paroon Suthaveepramochanon
Associate Creative Director: Sutassarin Ankumpoch
Art Director: Nattapat Jitrungruengnij
Production Company: Mum Films
Director: Suthon Petchsuwan
Executive Producer : Pattarajitr Trakarnkate
Producer: Mintar Lekdee
PA to Dir.: Kataporn Saeieb
Asst. Director :Chairat Piriyawattanakul
Art Director: Taan Muttanawakun
Production Manager: Prapatsorn Saengthong
PA: Suthathip Srisingha, Soraya Lekdee
Location Manager: TENT LOCATION
DOP: Anuwat Thongiam
Casting: Surangkana Suwanjinda
Stylist: Kittisak Prasarndee
Art Director: Taan Nuttanawakun
Digital Video Assistant: Chalerm Thongsuk
Post Producer: Kritsana Thaweesang
Editor: Supachai Supakij
Colorlist: Thawatchai Chuaitang
Online Artist: Tanawich Kochchaprom