Canva unveils second edition of ‘Dil Se, Design Tak’ to celebrate everyday Indian creativity

Canva, the world’s only all-in-one visual communication platform, announced the launch of the second edition of its flagship brand campaign in India, ‘Dil Se, Design Tak’. Building on the strong momentum of last year’s debut, the refreshed campaign delivers deeper insights, emotionally resonant narratives, and culturally rooted storytelling that reflects Canva’s core mission: making design simple, joyful, and accessible for everyone.

Drawing from the feel-good premise of the first campaign, ‘Dil Se, Design Tak’ returns with two incredible new storylines that celebrate the many faces of creativity. From families crafting meaningful moments with heart, to professionals turning big ideas into reality with ease, Canva continues to empower creators across every walk of life.

“Design has become a powerful way to create, connect, and communicate in India. With the second edition of ‘Dil Se, Design Tak’, we are celebrating the creativity in everyday life, from living rooms to boardrooms. The stories are bigger, the communities more diverse, and at the heart of it all is a strong belief that anyone can design. Whether you’re a student, a freelancer, a teacher, or a small business owner, Canva is here to help you turn ideas into impact, on your own terms, in your own language.” said Chandrika Deb, Country Lead – India, Canva

The first film introduces us to Jaadu Dadu, a charming magician played by veteran actor Dalip Tahil, who effortlessly fills every room with wonder, except the one closest to his heart. His spirited granddaughter Drishti and her playful dog Chico adore his tricks, but his daughter Aaliya (played by Saloni Batra) longs for genuine connection rather than performance. As unresolved issues surface, Aaliya, the central character who anchors both films, finds herself confronting her father’s emotional distance. Drishti then turns to Canva not just to create, but to reconnect. She designs a heartwarming poster that becomes a turning point, bringing the family together through thoughtful creative expression. The film highlights that a timely, meaningful design can become more than a message, it can be the catalyst for change.

The second film, which will be unveiled in the upcoming weeks, unfolds in a dynamic workplace where we meet Aaliya again, this time as a millennial manager, mentoring Sia, a Gen Z teammate brimming with bold ideas and a distinct creative voice. The film is a clever attempt at highlighting the cliched workplace conflict between the two generations and how Canva becomes the space where their perspectives begin to align. It celebrates the power of shared creativity and puts teamwork and collaboration at the heart of it.

Supporting the hero films are a collection of short format ads featuring the same beloved characters, using Canva’s innovative features to express themselves with intent and ease. It’s where creativity meets real-life impact: one design at a time.

Canva renews its collaboration with OML Entertainment to conceptualize the second edition of ‘Dil Se, Design Tak’, building on the campaign’s original creative foundation while evolving its narrative and visual storytelling into fresh, inspiring terrain.

To capture the vibrant diversity of India, the campaign goes multilingual this time. Featuring Tamil and Telugu hero films led by local talent, the second edition of ‘Dil Se, Design Tak’ celebrates everyday creativity with cultural nuance and authenticity. Dubs in Malayalam, Kannada, Marathi and Bengali further strengthen its reach, ensuring everyone can find themselves in these stories.

Earlier this year, Canva unveiled Visual Suite 2.0, its most powerful and comprehensive update to date. Announced at Canva Create, the launch introduced a suite of AI-powered tools including Canva Code and Canva Sheets, designed to transform the way teams work and create.

The films highlight varied use cases of Canva AI, Magic Media, Magic Design, and Photo Background Remover, showcasing how these tools fit seamlessly into everyday scenarios – whether it’s creating a heartfelt poster at home or delivering a pitch-perfect presentation at work.

The campaign is rolling out across traditional media avenues including television, cinema, and digital platforms including YouTube, Meta, Snapchat, and Spotify. It will be amplified through creator partnerships, regional content collaborations, and hyperlocal activations that bring design closer to communities.

India is Canva’s fourth largest and one of it’s fastest growing markets globally, with 666 million designs being created in 2024 alone. From lesson plans and pitch decks to wedding invites and festive greetings, people across the country are turning to Canva to design in creative, vibrant, and deeply personal ways.