Dennis Trillo tackles appliance fails the Filipino way in new Skyro and GIGIL campaign
For Filipinos, resourcefulness is second nature. When appliances start acting up, they don’t give up on them right away — they bang, DIY, or sun-dry their way around the problem. If it still works, it still works.
Tapping into this cultural truth, Skyro — one of the fastest-growing fintech companies in the Philippines — partnered with GIGIL Philippines to further strengthen its nationwide presence. Most recently, it introduced its first-ever brand endorser: award-winning actor Dennis Trillo.
Skyro Head of Marketing, Iya Lelyanova, said: “Dennis has this unique mix of versatility and humor that really stood out for us. He perfectly embodies the idea of adaptability, which is exactly what our brand message, ‘We adjust,’ is all about. He’s also a very smart and professional person, which genuinely reflects what Skyro stands for — trusted and reliable.”
In this comedic film series, Dennis stars as himself, facing off with aging home appliances. When his washing machine breaks down, he climbs in to spin his clothes manually. When his microwave stops working, he takes his lunch outside and spins the bowl under the heat of the sun. In one hilariously absurd scene, when his phone flashes a “memory full” notification, Dennis dramatically inserts the device into his temple, as if upgrading it with his own brain’s storage.
Thankfully, Dennis soon discovers Skyro’s Flexi Loan, which allows customers to adjust payment amounts and due dates according to their needs. With just a few taps on the app, he secures approval in-store and upgrades his worn-out appliances; no more DIY hacks needed!
“Skyro is present nationwide in over 4,500 stores — including Abenson, Robinsons Appliances, and other big trusted partners. At the heart of it, our goal is to empower more Filipinos with flexible loan options, helping them move forward while staying true to their own drive and creativity, and finding reasons to celebrate progress along the way,” added Lelyanova.
At the time of writing, the film has garnered over 85 million views across all platforms, along with 1.3 million engagements, with many praising Trillo’s comedic performance and others reacting to the ad’s hilariously absurd scenarios.
To learn more about the Skyro and its Flexi Loan, visit www.skyro.ph.
Credits
Client: Skyro Philippines
Head of Marketing – Iya Lelyanova
Brand Marketing Manager – Franz Lising
Head of Communications – Cristina Loquinario
Communications Specialist – Kristine Delen
Senior Graphic Designer – Kyle Quisquisan
Agency: The Gigil Advertising Group, Inc.
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Associate Creative Director: Saied Mohamed Saleh
Senior Art Director: Rain Landingin
Junior Copywriter: Frenzon Cacas
Senior Copywriter: Sam Mateo
Copy Intern: Rachel Wage
Art Intern: Francez Go
Strategic Planner: Martin Sarmiento
Managing Partner: Jake Yrastorza
Group Account Director: Bev Lubid
Account Director: Chloe Adarayan
Account Manager: Leila Joshua Valle
Account Manager: Cameron Tan
Media Director: Margie Flores Husmalaga
Media Associate: Maureen Tan
Production: Southern Lantern Studios
Director: Sonny Calvento
EP: Jo Andrew Acejo Torao, Sheron Dayoc
Agency Producer: Sasa Abella, Denise Blanco Elizon
AD: Red Fajardo
Acting Coach: Jorrybell Agoto
DOP: Rommel Andreo C. Sales
PD: Juan Pablo Pineda III
Casting Director: Kyle Jumayne Francisco
PM: Angel Benjamin
LM: Darryl Ramo
Production Associates: Dean Palapar, Sandei Barrera, and Aaron Naco
Editor: Kim Tayona
Phone UI Editor: Jon Panong
VFX: Garry Angeles
Colorist: Mikhail von Asmuth / Barebones Inc.
Live Sound: Che Villanueva
Cam Op: Mikko Baldoza
ACs: Jegs Morales & Jan Llona
Gaffer: Jerolle Lim
Camera and Equipment Rental: Lumino
VTR and Playback: ABP Rentals
Art Director: Richard Aguillon
HMUA: Khary Lee
HMUA Assistant: Krystel Lumbo
Stylist: Jean Laurio
Safety Office: Valencia Jovy
Utility: Joey Falcon and Emil Manalus
