Grey Thailand and Thai Health unmask the deadly truth behind trendy e-cigarettes

With e-cigarettes disguised in playful, art toy-inspired designs becoming increasingly popular among Thai youth, Grey Thailand has created this new campaign for the Thai Health Promotion Foundation.

 

Directed by Suthon Petchsuwan of Mum Films, the campaign features a series of three television commercials titled “Park,” “School,” and “Car Park.”

Each film takes viewers into everyday settings where the seemingly harmless designs of e-cigarettes are revealed to mask serious health dangers. The TVCs aim to cut through the glamorization of vaping and deliver a sobering message: beneath the flashy exteriors lies a hidden threat.

Credits
Client: Thai Health Promotion Foundation
Agency: Grey Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Charnpanu Suchaxaya
Art Director: Atisak Waiprib
Copywriter: Surangkhanang Posri
Group Account Director: Nattida Sangchai
Agency Producer: Ruangkanjana Aiamrit
Production Company: Mum Films
Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Producer: Nara Montrkul Na Ayudhya
Asst. Director: Chairat Piriyawattanakul
Production Manager: Sumittra kudcharoen
PA to Dir: Kataporn Saeieb
DOP: Worawoot Sukasem
Casting: Surangkana suwanjinda
Stylist: Kittisak prasarndee
Art Director: Taan Nuttanawakun
Digital Video Assistant: Chalerm Thongsuk
Post Producer: Kritsana Thaweesang
Editor: Supachai Supakij
AI Team: VulcanX Thailand
Visual Graphic: Kithanin Sirahthanunnon
Colorlist: Thawatchai Chuaitang
Online Artist: Tanawich Kochchaprom
Post Production Company: Time Lapse Post Production