Ogilvy Singapore ignites the future of content with inaugural Creator Camp

Ogilvy Singapore hosted a first-of-its-kind immersive workshop series designed to empower the next generation of creators and foster dynamic collaborations between brands and the burgeoning creator economy. Held on July 31, 2025, Creator Camp – Singapore edition, brought together aspiring and established creators, leading brands, and industry giants for a day of unparalleled learning, networking, and innovation.

The energy was palpable as participants delved into a meticulously crafted agenda, designed to equip creators with the essential tools and insights needed to thrive in today’s fast-paced digital landscape. From mastering the art of personal branding to navigating the intricacies of the business of influence, creator camp offered a comprehensive deep dive into the multifaceted world of content creation.

Key takeaways from Creator Camp – Singapore edition:
• More Creator Support and Education Needed: Attendees gained invaluable knowledge on building a strong personal brand, developing creative uniqueness, and understanding the business fundamentals of being a successful creator.
• Personal Relationships Create Stronger Content: Creators value one-to-one feedback from brands and the chance to build friendships. The event facilitated meaningful connections through dedicated brand x creator matchmaking and networking sessions, fostering an environment ripe for innovative partnerships.
• Include a diverse group of experts in creator mentorship: Participants benefited from direct engagement with top platform partners, including YouTube, Meta, and TikTok, who shared cutting-edge strategies on production essentials, leveraging ai for influence branding, and the power of creator commerce through TikTok shop. Creators also learn best direct from other experience Creators who have pathed the way before, and Creator Camp offer a collective
• Running a creator business does come with risk: Up & Coming creators aren’t aware of the financial obligations and risks of running a legal business. Ogilvy’s Commercial Director shared some important practical business advice, while also highlighting Agency’s and brands supporting their journey will build stronger and smore sustainable partnerships long term.
• Brand lacking of visibility behind the scenes reduces empathy for Creators talent: Live briefs, interactive workshops, and a brand and creator simulation provided practical experience, allowing creators to hone their skills in answering creative briefs and developing compelling content, but also gave brands an appreciation of the talent, and effort that goes into the work.

The day kicked off with an introduction to Ogilvy and a deep dive into the world of influencer marketing, setting the stage for a day of transformative learning. Sessions like building your personal brand and creative uniqueness & building your brand value provided foundational knowledge, while the inspiring journey of Mongchin Yeoh (@mongabonga): becoming a successful creator offered a real-world perspective on achieving success.

Creator camp covered the business side of influence with the business of influence – setting up a creator business, followed by a vibrant lunch & minute mentoring session. The highly anticipated brands x creators collaboration segment and the future of influence for brands ignited discussions on strategic partnerships.

Platform powerhouses shared their expertise, with YouTube: production essentials, meta: leveraging ai for your influence branding, and TikTok: creator commerce with TikTok shop providing invaluable insights into maximizing reach and engagement. The day concluded with a thought-provoking fireside chat: the future of partnership & influence and an energetic speed matchmaking & networking session, leaving participants inspired and connected.

“Creator Camp was more than just a workshop; it was a vibrant ecosystem of learning, collaboration, and innovation,” said James Baldwin, Head of Influence APAC, Ogilvy. “We believe in nurturing a sustainable creator economy beyond campaigns. Real people, creating real impact for communities. Creator Camp offers essential education, direct access to industry experts, brand networking and experienced creator feedback, providing the support needed to navigate a rapidly evolving industry. We’re incredibly proud of Ogilvy’s pioneering commitment to supporting local creators, and we will soon see the Ogilvy Creator Camp series roll out across Asia, and throughout the world.

Sanna Britsman Senior Director, Global Planning Solutions, TikTok, shared “Creator Camp was a great opportunity to bring creators, brands, and platforms together in an inspiring setting, thanks to Ogilvy. Creators play a vital role in the TikTok ecosystem, and they’re a gateway for brands to achieving high- quality entertaining and engaging content. That’s why it’s so important to understand how to collaborate effectively and build partnerships that work for everyone. In my role at TikTok, I’ve seen firsthand the value of co-creation between creators, brands, platform, and agencies, so I was glad to support an event that encourages exactly that.”

Hubert Lee (@HubertCEO), Content Creator said: “My biggest takeaway of the event was to always keep an open mind when it comes to collaborations, and to view content creation as a scalable business rather than a one-off gig. The organisers were very generous with wisdom, connections, and tips. 100/100 would recommend!”

Ogilvy Singapore is proud to have spearheaded this initiative, reinforcing its commitment to shaping a more sustainable and dynamic future for the creator economy in Singapore. The success of Creator Camp marks a significant step towards empowering the next generation of digital storytellers and fostering meaningful partnerships that drive impactful results. This model will soon to be rolled out in Ogilvy offices throughout Asia, and across the world.