KFC Thailand Transforms Fan Experience with Meet & Eat: Fried Chicken + Hugs from Nong Noey

KFC Thailand, the nation’s leading fried chicken brand, has sparked a buzz with “Meet & Eat: Fried Chicken and Hugs from Nong Noey”—a special event that delighted lucky fans with the heart-melting charm of ‘Nong Noey,’ the beloved new daughter of Colonel Sanders.

This unique collaboration between KFC and Butterbear served up a perfect mix of fun, cuteness, and the iconic ‘It’s Finger Lickin’ Good’ flavor, creating a memorable brand experience for KFC lovers across the country. The event featured adorable souvenirs, surprise performances, and stylish photo spots, giving fans the chance to capture and share unforgettable moments.

The “Meet & Eat: Fried Chicken and Hugs from Nong Noey” event transported lucky fans of Nong Noey or ‘Mum-Mhees’ and ‘Por-Mhees’ into a world of cuteness and fun, allowing them to experience every delightful moment with ‘Nong Noey,’ Colonel Sanders’ new beloved daughter, in an exclusive atmosphere brimming with heart-melting adorableness. SPHERE GALLERY 2 was transformed into Nong Noey’s favorite KFC restaurant, decked out from the entrance with vibrant, cute photo corners for endless picture opportunities, all the way to a special boutique area where Nong Noey prepared looks before helping the Colonel at the KFC store. In this boutique, fans could mix and match Nong Noey’s props to create their own photos. There was even a special corner where fans could write heartfelt messages to Nong Noey and submit questions for Nong Noey to randomly answer on stage.

All Mum-Mhees and Por-Mhees definitely did not leave empty-handed as KFC | Butterbear presented them with adorable souvenirs worthy of this year’s biggest collaboration including exclusive stickers, super-cute limited-edition buckets, special-design postcards available nowhere else, fried chicken hair clips that made everyone hungry, chic scarves rolled into garlands that are perfect for the upcoming National Mother’s Day in Thailand, and fluffy mittens that felt like being hugged by Nong Noey all day long. The event featured Nong Noey’s debut in an irresistibly cute costume, complete with a KFC bucket hat after enjoying a favorite fried chicken meal, plus a fried chicken shoulder bag stylishly accessorized with a trendy scarf. Nong Noey performed the hit song ‘Warm Hugs’ and surprised everyone with a hunger-inducing version of ‘Narak Mhai Mai Roo’ alongside super-lucky fans. Nong Noey also randomly selected and answered fan questions with adorable cheekiness, ending with exclusive 1:1 photo opportunity for the lucky attendees to capture these special memories.

For those who were not among the lucky winners, do not worry! KFC created a special zone where everyone could take photos with KFC buckets alongside Nong Noey, striking cute poses perfect for social media. The biggest surprise came when Nong Noey jumped in to help the staff and Colonel at the front of the KFC store, serving up delicious ‘It’s Finger Lickin’ Good’ style with Nong Noey’s playful charm that made everyone smile and enjoy this heartwarming moment.

To comfort those who were not lucky enough to snag the exclusive scarves at this magical collaborative event, Nong Noey is here to please all Mum-Mhees and Por-Mhees with the super cute ‘Healing Scarves’ from the KFC | Butterbear collaboration. These must-have accessories come in two adorable designs that all fans will be desperate to collect: a red version featuring Nong Noey dressed as Colonel Sanders and a white version with Nong Noey peeking out of a bucket of chicken. These are must-haves that every Nong Noey lover absolutely needs in their closet as they will elevate literally any outfit and take cuteness level to the peak.

These special scarves are available for 1,290 baht each starting 8 – 31 August 2025 or while stock lasts. Do not linger as these are guaranteed to fly off the shelves! Customers can easily order them through any KFC channel—in-store, drive-thru, through the KFC App, or the KFC website with Just Pick-Up option, or even have them delivered straight to your door via KFC Delivery. Click here to view KFC’s complete list of participating branches.

Do not miss cuteness of ‘Nong Noey,’ Colonel Sanders’ new beloved daughter by following delightful moments and playful charm that will melt your heart through hashtags that will take fans into a world of enjoyment namely #KFCxButterbear and #น้องเนยลูกรักผู้พัน. Stay updated on special activities and promotions, as well as news from KFC at Facebook @KFCThailand, TikTok @KFCThailand, Instagram @kfcthailand, and X @KFCThailand.