KRAFTON and tgthr launch ‘The Final Mahayuddh’ – BGMI’s ultimate creator showdown

KRAFTON India has announced the return of its flagship creator-led tournament, now reimagined as The Final Mahayuddh—the ultimate creator vs creator showdown in BATTLEGROUNDS MOBILE INDIA (BGMI). Running from July 22 to August 19, this edition unites 20 of the nation’s top BGMI creators and their fans in a tournament fueled by passion, rivalry, and community spirit.

To support the campaign, BGMI has launched a new film in partnership with creative agency tgthr., built around the theme #EverythingIsFairInMahayuddh. The film blends satire and exaggeration to highlight the rivalries and drama that unfold when loyalty to creators is tested. From cheeky sabotage to hilarious gameplay antics, the campaign captures the emotion of fan-driven competition.

“We had an amazing response to Season 1 and Season 2 of BGMI Mahayuddh. Hence, for the third season, it was only appropriate to go with a creative film to kickstart the campaign. A hilarious portrayal of rivalry and antics among the competing influencers, the campaign helped us gain significantly higher numbers from the previous seasons,” said Srinjoy Das, Associate Director of Marketing, KRAFTON India.

This season introduces an evolved format where fans directly influence the outcome of the tournament. Each creator is paired with their gaming community, turning every match into a team effort. Fans earn points for their respective creators by participating in regular in-game matches, with every Chicken Dinner and in-game achievement contributing to overall team rankings. Progression is no longer just about individual influencer skill; it’s a collective performance where the creator and their fans must work together to stay ahead. This structure transforms BGMI from a spectator event into an interactive battleground where the fandom becomes the force behind victory.

“With Mahayuddh, we wanted to go beyond gameplay and bring the spirit of BGMI fandom alive. The idea was to dramatise the lengths fans would go to for their favourite gamers, where even friendships are tested, and every Chicken Dinner counts. #EverythingIsFairInMahayuddh captures this tension with humour, while positioning The Final Mahayuddh as the ultimate fan-fueled battleground. It’s a campaign built on the energy, rivalry, and loyalty that make the BGMI community what it is,” added Vibhor Yadav, Regional Creative Officer – North and South, tgthr.

With The Final Mahayuddh, BGMI redefines creator-led gaming in India, transforming fandom into fuel, and crafting immersive, digital-first experiences that go beyond the screen.