Thai Health launches latest Anti E-Cigarette film via Grey Thailand and Mum Films
Grey Thailand, in collaboration with Mum Films, has released a new online film as part of the Thai Health Promotion Foundation’s 2025 anti e-cigarette initiative, titled “Good Looking Doesn’t Mean Harmless.”
The film, titled “Wonderful World”, takes aim at the growing allure of vaping among Thai youth, drawing attention to the sleek and stylish designs of modern vape pods that often mask the serious health risks they pose. Through bold storytelling and eye-catching visuals, the film challenges the perception that vaping is harmless simply because it looks trendy or “cool.” Instead, it sheds light on the hidden dangers lurking beneath the polished exterior — urging young people to rethink their choices and prioritize their well-being.
Credits
Client: Thai Health Promotion Foundation
Agency: Grey Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Charnpanu Suchaxaya
Art Director: Atisak Waiprib
Copywriter: Surangkhanang Posri
Group Account Director: Nattida Sangchai
Agency Producer: Ruangkanjana Aiamrit
Production Company: Mum Films
Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Producer: Nara Montrkul Na Ayudhya
Asst. Director: Chairat Piriyawattanakul
Production Manager: Sumittra kudcharoen
PA to Dir: Kataporn Saeieb
DOP: Worawoot Sukasem
Casting: Surangkana suwanjinda
Stylist: Kittisak prasarndee
Art Director: Taan Nuttanawakun
Digital Video Assistant: Chalerm Thongsuk
Post Producer: Kritsana Thaweesang
Editor: Dechmongkol Prasertsit
AI Team: VulcanX Thailand
CGI: Kithanin Sirahthanunnon
Colorlist: Thawatchai Chuaitang
Online Artist: Tanawich Kochchaprom
Post Production Company: Time Lapse Post Production
