OPPO unveils visually striking campaign for Reno14 series showcasing next-gen AI technology

OPPO has launched a new campaign for its Reno14 smartphone, putting a sharp spotlight on the device’s next-generation AI-powered features—delivered through a visually stunning and meticulously crafted creative execution.

The campaign is the result of a standout collaboration between LiQuid and Maju Lantjar, with both production houses joining forces to bring a fresh, artistic perspective to the launch. The outcome is a high-concept film that seamlessly blends art, technology, and emotion.

At the creative helm is director Bramsky, who has been shaping OPPO’s visual identity since 2022. Renowned for his refined aesthetic and attention to detail, Bramsky brings the Reno14’s innovations to life with clarity and flair. From intelligent photo enhancement to smart performance optimization, the phone’s AI-driven features are subtly—but powerfully—integrated into the narrative.

Positioned as the AI Photography Icon, the Reno14 is designed for young Indonesians who love to connect, capture every vibe, and share their world in style—anytime, anywhere.

“Daniel from LiQuid knows exactly what he’s after, and working with him is always seamless,” said Bramsky. “We understand each other creatively, and that synergy shows in the final product.”

The campaign launch event was a spectacle in itself, headlined by Cinta Laura, OPPO’s brand ambassador. Her commanding presence and dynamic energy perfectly embody the Reno14’s bold spirit—modern, intelligent, and unapologetically confident.

With a sleek design, cinematic storytelling, and cutting-edge AI innovation, the OPPO Reno14 isn’t just a smartphone—it’s a creative and technological statement.

Credits
Client: OPPO Indonesia
Creative Manager: Andri Hilary
EP: Daniel, Reina, Svasti
Film Director: Bramsky
Co-Director: Kezia
Producer: Tita
Production Team: Tovia & Thung
1st Ad: Denis
Dop: Evantri
Art: Nanang
Wardrobe: Putu
Mua: Chacha
Talco: Winwin
Locman: Agung
Upm: Anton