Big win for Bangladesh: Habson Communication & Living Brands bag 8 Golds at FLAME Awards SEA

Habson Communication Ltd., together with its digital marketing wing, Living Brands, proudly represented Bangladesh on the global stage at the prestigious FLAME Awards South East Asia 2025, held on August 8th at Taj Vivanta, Dwarka. Competing against the region’s most celebrated agencies and brands, the teams brought home an impressive total of 21 awards, including 8 Golds, 10 Silvers, and 3 Bronzes. This outstanding achievement underscores their vision, innovation, and impactful work in rural marketing and communications.

This year’s success was driven by campaigns that blended creativity with meaningful purpose. The Harpoon campaign, titled “Hygiene for All, Power for Her,” emerged as a shining star, winning multiple Golds for Best Innovative Campaign and Best Use of Social Media, along with Silvers in Brand Awareness and Social Development & CSR categories, plus a Bronze for Best Integrated Campaign. Its powerful storytelling and social impact deeply resonated with the judges.

Walton’s suite of campaigns also secured significant recognition. The “Breeze on Wheels” campaign by Walton Electrical Appliances captured Gold for Best Innovative Campaign while earning several Silvers across Experiential Marketing, Brand Awareness, and Social Development categories. Meanwhile, the “Stress Free Home Ministry” campaign for Walton Home Appliances stood out with dual Gold awards in Experiential Marketing and Brand Awareness, complemented by Silvers for Innovation and CSR efforts. Walton Kitchen Appliance’s “From Earth to Hearth: A Safer Tomorrow Begins Today” campaign earned Golds in innovation and brand awareness, along with Silver and Bronze awards recognizing experiential marketing and promotional excellence. The “Smartly Kori Nijer Kaaj” campaign for Walton Home & Kitchen Appliances further added to the tally with Silver awards for Experiential Marketing and Brand Awareness.

Additionally, the Ispahani Tea Lounge campaign secured a prestigious Gold in Experiential Marketing, highlighting Habson’s ability to blend cultural heritage with modern lifestyle experiences. The campaign reimagined the traditional “Chaa er Tong” (tea stall) into a vibrant, interactive space, fostering meaningful connections, sparking conversations, and creating lasting memories for visitors – proving that immersive, purpose-driven experiences can elevate a brand’s relevance among a new generation while honoring its roots.

Habib Rahman, Curator at Habson Communication, said: “These awards reflect our commitment to transforming the dynamics of the advertising industry by championing purpose-driven marketing that benefits communities and businesses alike. Through collective efforts and innovative strategies, Habson and Living Brands strive to elevate the Bangladeshi advertising industry itself – making it a recognized and respected brand on the global stage. Representing Bangladesh at such a prestigious platform fuels our passion to continue driving impactful change and setting new benchmarks for the region.”

Established in 2006, the FLAME Awards South East Asia has grown into the most coveted platform celebrating excellence in rural marketing across India and Southeast Asia. With participation from over 200 corporates, media houses, and agencies this year, the recognition affirms Habson and Living Brands’ leadership and innovative spirit in the region’s marketing landscape.