Maggi gaming IRL: bringing video game food to real life with flavor, fun, and fandom

Ever wondered what that delicious-looking dish in your favorite video game would taste like in real life? You’re not alone and Maggi has been listening. In response to gamers’ cravings for virtual food made real, Maggi proudly launches #maGGiGamingIRL: a campaign that transforms mouthwatering in-game meals into real-world recipes, packed with bold flavors and a few fun gamer “buffs” along the way.

Gamers across the globe have long fantasized about the feasts they see on screen, so now Maggi is answering the internet’s burning questions: “What does that dish actually taste like?” and “Can I cook it myself?” The answer? Yes, and it tastes amazing.

Maggi, world-renowned for being your kitchen companion when it comes to flavorful seasonings, sauces and quick-cook meals, has just entered the gaming world, with its unique buffs to enhance both the cooking and gaming experience:
• Making in-game food taste just as good IRL, standardizing flavor, adding depth, and making it crave-worthy.
• Buffing your hunger and your game – because real food means better focus and more wins.
• Buffing your in-game character – with the help of UniPin vouchers, exclusive giveaways, and surprises for the gaming community.

The campaign kicked off with pop culture icon Alodia Gosiengfiao: cosplayer, streamer, and now full-time mom, who took inspiration from her favorite online action RPG to recreate dishes from the game in her own kitchen. By turning digital cravings into real-world meals, Alodia not only surprised her fans with fresh content, she unlocked a new real-world skill: cooking! And in true gamer-meets-Maggi fashion, she gave each dish a twist by “Maggi-fying” the names, blending real world flavor into fantasy cravings.

Following Alodia’s (above right) lead, other popular streamers like Dimpsss, Nikkinikki, and Een joined the movement. Inspired by games known for their cooking mechanics, they surprised their fans by jumping from gameplay to stovetop – swapping out fictional ingredients with Maggi’s real-world seasonings and sauces, and serving up “Maggi-fied” recipes that looked straight out of their virtual culinary settings.

Calling All Gamers and Chefs
Now, Maggi is inviting all gamers and aspiring culinary heroes to join the quest. Whether you’re cooking to impress your party or looking to unlock your next real-life skill, you can:
• Use #maGGiGamingIRL to share your creations
• Download Maggi’s video game-inspired recipes here
• Compete in real-time for UniPin top-ups, livestream giveaways, and more

From potions to protein, pixel to plate: Maggi Gaming IRL is here to spice up your game and your dinner table!