Bayer launches Supradyn Naturals Ginseng with ‘Morning Wala Josh Poore Din’ film

Bayer’s Consumer Health Division in India has launched its new campaign, ‘Morning Wala Josh Poore Din’, for Supradyn Naturals Ginseng — the brand’s first multivitamin formulation created specifically for men. The campaign celebrates the power of a strong start, showcasing how sustained energy and focus can help men tackle everyday challenges with confidence and positivity.

Specially crafted for today’s multi-tasking men, Supradyn Naturals Ginseng is enriched with 30% more active Ginseng and 10X antioxidant action from Grape Seed Extract. This daily wellness supplement supports natural energy, stamina, and immunity, helping men power through demanding days.

Using the insight that modern man’s desire to say “yes” to life without being held back by fatigue, the campaign film taps into everyday moments that men experience. The film shows how Supradyn Naturals Ginseng fuels all-day energy, empowering men to take on both professional and personal demands with ease. By simply adding one extra step to their morning routine and taking a Supradyn Ginseng tablet, they’re ready to tackle whatever the day brings, all with a Haha on their face.

Sandeep Verma, Cluster Head South Asia, Bayer Consumer Health, said, “At Bayer Consumer Health, we recognize that fatigue is a daily reality for millions of Indians, with over 80% feeling tired upon waking and a majority struggling to sustain energy throughout the day. These insights reaffirm our commitment to supporting everyday wellness through solutions like Supradyn Naturals Ginseng, which is specially formulated for today’s multitasking men. Our aim is to empower them with natural vitality so they can confidently say ‘yes’ to everything their day demands, from work to wellness to family.”

In a world where fatigue often holds people back, the campaign taps into a powerful and relatable insight, the desire to say “yes” to life. Whether it’s taking on extra responsibilities at work, staying active with friends, or showing up for loved ones, Supradyn Naturals Ginseng champions the spirit of men who don’t want to be slowed down by low energy. It’s not just about fighting fatigue; it’s about enabling the confidence and stamina to say yes to every opportunity the day throws their way.

Ms. Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health, South Asia, added: “The ‘Morning Wala Josh Poore Din’ campaign reflects the energy men need to keep up with the roles they play — from caregivers and professionals to partners and problem-solvers. As per the Supradyn National Fatigue Survey 2024, 83% of people, especially those aged 25–35, feel the need to take frequent breaks due to fatigue. The film narrative is rooted in daily reality and positions Supradyn Naturals Ginseng not just as a supplement, but as a partner in their daily hustle. Backed by a sharp digital strategy spanning video, influencer voices, and social media, we aim to drive meaningful conversations around natural energy and men’s wellness.”

Supradyn Naturals Ginseng Multivitamin for Men is now available across major pharmacies, leading online platforms, and wellness retailers in India. With this launch, Bayer continues to expand its commitment to everyday preventive healthcare with targeted, natural, and effective formulations.