Lowe Lintas India and Google Gemini reimagine everyday life with AI
Lowe Lintas has launched a new campaign for Google Gemini, showcasing how AI can transform everyday life. The campaign highlights how Gemini, Google’s generative AI platform, seamlessly supports a range of needs—helping students with academics, professionals with busy work schedules, and individuals with daily challenges.
In a world where conversations around Artificial Intelligence are often dominated by jargon, complexity, and futuristic scenarios, this campaign grounds AI in relatable yet intuitive, real-world situations. Each of the nine, 20 second films, brings forward simple yet powerful stories that highlight how Gemini can be a trusted ally – helping users ideate, organize, create, and solve problems in ways that feel natural and intuitive. From preparing for viva’s to filing office reimbursements, or even playing sports more efficiently, Gemini demonstrates that AI is not just about advanced technology, but about use cases that make life easier, smarter, and more creative.
Through these films, Lowe Lintas underscore Gemini’s positioning as “Your Everyday AI Assistant”, reflecting its ability to adapt to the unique needs of different cohorts. For students, it becomes a guide that promotes creativity and learning; for professionals, it acts as a productivity enhancer; and for everyday users, it emerges as a smart companion that simplifies decision-making and saves valuable time.
Vasudha Misra, President (Creative), Lowe Lintas, said: “AI often feels like a big, complex idea, but we wanted to show just how simple it can be. With Google Gemini, all it takes is one press of a button on your Android phone. No complicated setups, no jargon, just real help in real moments, whether it’s fixing a projector that won’t connect or revising for an exam. Suddenly, AI isn’t abstract anymore, it’s an everyday ally, ready when you need it most.”
The campaign is now live on all online and offline platforms.
Credits
Brand: Google India
Brand Team: Shekar Khosla, Anmol Arora, Rahul Bajaj, Arushi Sachdeva, Sampada Srivastava, Brahmi Shah
Agency: Lowe Lintas
Creative: Prateek Bhardwaj, Vasudha Misra, Kartikeya Dixit, Bibaswan Majumdar, Sarthak Sharma, Tushar Sharma, Surbhi Rathee
Account Management: Sunil Manhas, Aakash Jain, Gayatri Sud
Planning: Anurag Prasad, Sumant Bhattacharya