September 2025 Archives

TBWA\Malaysia wins Wipro Unza creative mandate for fragrance and kids categories

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“The TBWA team impressed us with their energy, passion, and strong sense of partnership from the very start."

Bavaria Beer taps UltraSuperNew Tokyo as creative partner for Japanese market

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"UltraSuperNew’s fresh, creative, and standout approach aligns perfectly with Bavaria’s pioneering spirit."

Brands champion next generation of creatives: D&AD reveals briefs for 2026 New Blood Awards

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D&AD, the global non-profit championing excellence in design and commercial creativity, has today announced the...

When AI gets a personality: Juice animates monday.com’s iconic llama hero

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Reimagined through the lens of high-end CG and visual storytelling, the character returns with more emotion, movement...

Ogilvy named Asia Regional Network and Agency of the Year at 2025 London International Awards: Ogilvy makes it 5 in a row as top global Network

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Godrej Creative Lab Mumbai was crowned Regional In-House Company of the Year, while Whitecoat Productions Singapore...

Seen+Noted: Music Australia and Bureau of Everything rally Aussies to ‘Ausify Your Algo’ and flood feeds with local artists

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‘Ausify Your Algo’ is designed to appeal to the anti-establishment nature of Aussies.

DDB Tribal and Mars Wrigley India launch “Take Pleasure” campaign for all-new Galaxy

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The launch is brought to life through a series of addressable films targeted at women from different walks of life.

Dentsu Creative Webchutney serves up joy in Annapoorna Masalas’ new Chicken Masala film

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Built around a catchy tune and a vibrant song-and-dance sequence, the film features a group of children enjoying...

ADFEST 2026 Lotus Awards opens call for entries: Early Bird Deadline – 19 December 2025

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The Early Bird Deadline is Friday 19 December 2025, with a Regular Deadline of Friday 9 January 2026.

Hype Republic and Parkway Drive make history with world-first Sydney Opera House stunt

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Lead singer Winston McCall rappels from helicopter onto the iconic sails for upcoming concert feature film 'HOME'.

Darlie + The Shout Group/FCB SHOUT shine a light on oral care with graphene-powered toothbrush

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The film reframes the power of light through an unexpected lens by turning an age-old pop culture trope on its head.

Antangin celebrates Indonesia’s everyday heroes in ‘Pejuang Pantang Tumbang’ campaign

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The film draws on the uniquely Indonesian concept of masuk angin, literally translated as “the wind entering the body.”

Less Plastic Thailand and SuthisakStudio turn plastic waste into a Halloween horror campaign

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The campaign was produced using Generative AI technology and features two 30-second films and print executions.

Unilever’s Pepsodent makes fashion statement with Ultra White launch at Jakarta Fashion Week

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Yesterday, on 30 October 2025, Pepsodent made a bold entrance at Jakarta Fashion Week, as models walked the runway...

Omelette Digital captures 11 years of Hong Kong rides in new campaign for Uber Hong Kong

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On 24 – 25 October, the Uber Pop-Up Newsstand brought the story back to where it all began at Queen's Road Central.

Always challenges stigma around product trial by turning its new top sheet into a sofa

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In a bold stunt, the brand stitched its newly developed top sheet onto an unbranded sofa and placed it in the middle...

“Catch me if you Cannes”: Zulu Alpha Kilo film shines a light on scam work in awards shows

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In an industry obsessed with awards, some will go to any lengths to win. Once again, Zulu Alpha Kilo (Z.A.K.) is...

Dentsu unveils key 2026 media trends: Human Truths in The Algorithmic Era

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Now in its 16th edition, the annual report decodes the shifts reshaping global marketing and media investment.

The only billboard that needs a spotter: Dubai’s GymNation unveils one tonne billboard

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Weighing-in at a staggering one tonne, the billboard was created using forty weight plates joined together.

Heckler launches in Shanghai: The band is back together to redefine creative production in Asia

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Founded in Sydney in 2010, Heckler has built a reputation as one of the region’s most respected post, design...

Dandelion Studios and Juice launch high-end CGI partnership in Singapore

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The event brought together industry friends and colleagues to celebrate a creative alliance that combines Dandelion...

Heinz Thailand and Shooting Stellar turn expired ketchup into a spooky Halloween campaign

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The campaign invites consumers across Thailand to discover the hidden “horror” lurking in their homes - expired sauce...

Omnicom responds to reports it may retire the DDB brand amid IPG merger

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Omnicom has responded to speculation that the DDB brand could be retired amid the upcoming IPG merger.

BLKJ Havas Singapore and Brewlander turn AI into the ultimate craft beer ad tool

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To make it even more rewarding, fans who generated their own Brewlander ads received exclusive discounts on the beer.

The Type Directors Club announces Jury Presidents for global TDC72 competition

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The Type Directors Club, the world’s leading typography organization, today announced three top creatives who will...

Bestads Best TV/Film of the Week: Save the Children’s ‘La Fiesta’ via FCB Newlink, Mexico

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The film was selected by this week's guest judge Jake Barrow, Chief Creative Officer, VML Czechia.

Not London. Not New York. Vietnam: An unexpected new epicentre of creative education

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In 2025, RMIT Vietnam was officially ranked among the top creative schools in the world in major international award...

Jung A Kim elevated to INNOCEAN’s Global Chief Executive Officer, succeeding William Lee

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Award-winning creative leader promoted as agency’s first woman CEO.

Digital-first agency Avyan Global names Cynthia Dayco to lead Philippine office as CEO

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Dayco began her career in leading creative agencies such as Leo Burnett, JWT, and Lintas Indonesia.

Govee’s haunted light show: Vantage Pictures turns Vietnam suburb into a horror film set

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Shot entirely in Phan Thiết, Vietnam the campaign’s suburban setting was meticulously art-directed to feel like small...

Globant consolidates all marketing services within GUT expanding global footprint

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The GUT Network will be led by Gastón Bigio and Anselmo Ramos, GUT co-founders; and Wanda Weigert, Globant CMO.

SCG and TBWA Thailand / Juice draw parallels between healthy living and low-carbon cement

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SCG’s latest films link the choices we make for our own health to the choices we make for the planet, showing...

Cha Jing debuts Thailand’s first ready-to-drink Chinese tea through a scent-driven CJ WORX film

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The film introduces Cha Jing through its hero ingredient, the Osmanthus flower, known in Chinese as “the fragrance...

MullenLowe Lintas Indonesia celebrates everyday heroes in Pop Mie’s new campaign

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With its new campaign Pop Mie Lapeer Time, Pop Mie aims to be the go-to solution for exactly those moments.

Havas Ortega strengthens leadership team with appointment of Raymond ‘Rai’ Dizon

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In his new role, Dizon will spearhead initiatives that drive business growth and client experience innovation...

Cathay celebrates art and travel in ‘Slowly Explore, Fully Inspired’ short film

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Blending humour and heart, the short film captures how discovery is not limited to seasoned travellers or art...

Maya Bank and Dentsu Creative Manila rewrite the rules of the “Black Card” with new film

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Shot entirely in black and white featuring three popular Filipino celebrities who represent lifestyle and diversity.

Skipper Pipes launches new campaign with ZeroFifty Mediaworks featuring MS Dhoni

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The charmingly humorous campaign features MS Dhoni and comprises three films. The ads focus on Skipper Pipes’ unique...

The m25 Global Creative Series Episode 13: Rachel Kennedy: Leading with ideas, living without limits

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But where I’ve seen Singapore really excel is coming up with creative solutions that become a real part of culture.

Sunbed and pool umbrella take centre stage in METT Singapore film by Forsman & Bodenfors

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The story unfolds starring a sunbed and pool umbrella as central characters in the most surprising and unexpected ways.

INNOCEAN Seoul, Motion Sickness NZ, SIX inc Tokyo and Cheil Hong Kong lead the way at finalist stage of 2025 ONE Asia Creative Awards

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India leads the way with 25 finalists, followed by China and Thailand with 24 each, Philippines with 20, Japan...

Chevron Thailand and Digitas turn lubricant production into immersive roadside experience

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Each sign was designed based on Caltex’s real factory workflow, turning what is typically hidden behind industrial...

Geki Ramen targets K-culture fans with new campaign by FCB Ulka Bangalore

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From hair that breaks into dance to ghostly surprises and over-the-top K-drama moments, the films turn up the...

Bestads Best of the Week Reviewed by Jake Barrow, Chief Creative Officer, VML Czechia

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

HKTVmall simplifies rebates with new “CASHBACK 篤篤賺” campaign via Omelette Digital

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Adding to the excitement, the campaign marks the highly anticipated reunion of Dodo Cheng and Dayo Wong.

Cipla Health expands into sexual wellness with the launch of Unfold

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"The logo and packaging draw inspiration from the idea of ‘unfolding’ layers of passion and intimacy."

Arcade takes centre stage at DigiCon 2025 as personalisation and AI set the agenda for Asia’s creative future

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The ranking reflects standout work for RC Cola, Netflix, Grab, IKEA, Del Monte and more, created in collaboration...

We Are Social’s report reveals the cultural trends shaping sports fandom across APAC

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We Are Social, the socially-led creative agency, has released a new sports report, Winning Fans & Feeds in APAC...

Happiness Saigon helps ACE turn bricks into a symbol of real change

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Each brick leads back to a dedicated microsite, where donations are tracked and progress is updated in real time.

Damon Stapleton: Creativity. Why do people still go to art galleries?

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Recently I was in Melbourne with a spare afternoon. My wife Minky and I decided to go to an art gallery...

Vale Piyush Pandey: The giant who gave Indian advertising its soul (and moustache)

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For decades, Piyush wasn’t just an advertising leader - he was the heartbeat of Indian creativity.

Turning multi-country campaigns into success stories: Through the eyes of Seven Sunday Films

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A performance that feels confident in Malaysia might come off as arrogant in Vietnam...

Monks Singapore wins NCS brand and web mandate for Asia-Pacific

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"We are all committed to bringing the highest global standards for innovation and supporting the growth..."

Shania Twain and Tom Cardy team up with Uber Australia for a backseat banger “Can’t Do That If You’re Driving” via Special Australia

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Canadian country-pop icon Shania Twain and Australian comedian-musician Tom Cardy have teamed up with Uber Australia...

VML Hong Kong and Triumph empower women across APAC via new “Just Like You” campaign

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The campaign challenges societal pressures for external validation, inspiring women to declare: "Don't Like Me".

Central Pattana and Choojai and Friends let Krabi community shape first-ever shopping mall

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Rather than relying on assumptions, the team invited locals to join the creative process — from the concept to...

Steve Coll departs the Aussie CCO role at M+C Saatchi as Melbourne CCO Emma Robbins steps up

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After only two years in the role M&C Saatchi has parted ways with CCO Steve Coll and promoted Melbourne CCOI Emma Robbin

electriclime° lands in Riyadh, Saudi Arabia

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Having led the team in Dubai for the past three years, Jumana Radi, Executive Producer MENA, will oversee...

MullenLowe TREYNA Manila takes home Grand Prix and Best of Show at 2025 Boomerang Awards

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The agency’s Scoliosis Philippines’ #StripesFitCheck campaign picked up Grand Prix and three Gold Boomerangs.

GIGIL named Agency of the Year at the Philippines’ 2025 Boomerang Awards winning 11 trophies

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Having snatched the award for tech innovation, GIGIL was also declared Agency Tech Innovator of the Year.

BESSIUM wishes the planet an ‘UnHappy Diwali’ in EFGH India’s anti-pollution campaign

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Each post in the series introduces one villain - not to celebrate, but to eliminate - urging people to see true...

dentsu Hong Kong and StackAdapt redefine destination marketing with AI for HKTB to spotlight Wine & Dine Festival

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To maximize impact, the team partnered with StackAdapt to integrate advanced tools such as Destination Visitation...

WPP launches AI-powered marketing platform WPP Open Pro

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WPP today launches WPP Open Pro, a groundbreaking new edition of its AI marketing platform, WPP Open, designed to...

Sentosa invites visitors to ‘Discover Your Element in Ours’ in new brand evolution by GOVT

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The campaign marks a strategic evolution for the island, placing the spotlight squarely on Sentosa’s most authentic...

10 young creatives from Asia reach the finalist stage of the Global Young Guns 23 competition

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This year’s entries were judged by a diverse jury of 98 top creative professionals from 41 countries.

Spikes Asia opens for 2026 awards submissions; launches Creative B2B Award

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Spikes Asia will also bring back a week celebrating creativity, networking and learning.

Anak launches HOT BODIES, a Heatwear exhibition turning climate crisis into design inspiration

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Over the 3-week exhibition period, visitors to HOT BODIES can also sign up for workshops curated by Anak.

Kantar report warns: Obsession with short-term marketing is killing long-term brand growth

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New APAC white paper reveals brands are paying the price for ignoring emotional connection and long-term brand equity.

Bestads Best TV of the Week: Uber’s ‘In Good Time’ via Mother New York

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The film was selected by this week's guest judge Josephine Wallin Ankarstrand, Creative Director at NORD DDB, Stockholm.

Amresh Kumar: Measuring ad campaign ROI in the multi-screen era

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By Amresh Kumar, Director of Sales, Southeast Asia, Nexxen

The Hindu and Talented remind readers what real news looks like in ‘Written by Journalists’

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The campaign reaffirms the publication’s 147-year-old legacy of journalism built on rigour, responsibility...

Postcard from Hong Kong: Christopher Lee, an inspiration to young Hong Kong hopefuls

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We do work hard at building the relationships, and thinking of our clients as partners. This is something I have learned

The m25 Global Creative Series Episode 12: VML’s Kim Pick on AI, culture and creativity and why New Zealand continues to punch above Its weight

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For three decades and across five continents, Kim Pick has built a career defined by storytelling, resilience, and...

CB Q&A: Canva ECD Cat van der Werff on trust, experimentation and shaping the future of design

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Fresh from serving on the 2025 London International Awards Design and Package Design jury, Canva’s ECD...

Bestads Best of the Week Reviewed by Josephine Wallin Ankarstrand, CD, NORD DDB, Stockholm

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Volkswagen takes 120,000 passengers on a Flower Power Tour in new campaign via DDB Aotearoa

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Volkswagen’s highly anticipated ID. Buzz is bringing the spirit and personality of the iconic Kombi into the electric...

Lifebuoy Indonesia’s #KetempelanDingin wins big at YouTube Works Southeast Asia 2025

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The film resonated deeply on YouTube and social media, sparking discussions, memes, and reaction videos proving...

ADFEST opens program proposal submissions for 2026 – Deadline: 30 November 2025

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Whether you have content as a keynote speaker, panel discussion, workshop, or a more intimate and interactive group...

VIRTUE Asia adds Jonathan Tan and Tan Ja Lyn to client leadership team

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Jonathan Tan joins from The Secret Little Agency, where he was business director and co-business lead for DBS and POSB.

DDB Group Hong Kong and FSDC give ‘Money’ a voice in new global campaign

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In addition, three thematic videos, all revealing Hong Kong through Money's eyes, showcase how the city not only...

Jane Lin-Baden, Yasu Sasaki, Rajdeepak Das, Anny Havercroft and Tara McKenty to represent APAC as Jury Presidents at The One Show 2026

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Jury Presidents for Brand-Side/In-House and Gaming will be announced along with the full jury in December.

Dentsu Redder’s DeRIGHT-V 1.0 for Takeda Vietnam brings the fight against dengue to everyday life

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At the heart of the campaign was the “Dice of Dengue”, a striking symbol of unpredictability and risk, rolled across...

‘What Would You Do When Terror Strikes?’: MHA and VML Singapore launch SGSecure social experiment web series on public vigilance

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The three-part web series adopts bold, high-impact terror simulations to uncover the public’s and local content...

MTR’s new campaign with DDB Hong Kong brings Hong Kong’s transport future to life

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The film takes inspiration from and pays homage to the iconic HK TV drama, “A Step into the Past”.

Apple’s latest Mac campaign inspires the world to start from a blank page

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The spot opens with the familiar blink of the Mac cursor against a white screen, inviting the audience to see...

Art Directors Club reimagines the Manship Medal for this year’s ADC 105th Annual Awards

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Now an enterable category, recognising the individual who significantly shaped the future of design...

Clemenger BBDO Melbourne ECD Ant Phillips departs agency after more than two decades

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Campaign Brief can reveal that after more than 20 years with Clemenger BBDO Melbourne, ECD Ant Phillips has departed...

Former Mindshare Sydney MD Kate O’Ryan-Roederas set to join Havas Media ANZ as new CEO

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Havas Media ANZ has announced the appointment of Kate O’Ryan-Roeder as Chief Executive Officer following an extensive...