September 2025 Archives

Wolf BKK Thailand’s Panupong Putong’s wrap-up of the LIA Creative LIAisons in Las Vegas

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One line from a panel that stuck with me was, “If you have imposter syndrome, it means you’re in the right room.”

Thomas Hongtack Kim on the LIA 2025 jury: Fair, in-person judging brings out the best work

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A great judging experience, surrounded by inspiring work and creative minds from around the world...

Hellmann’s India launches ‘Dry Bread Gone, Creaminess On!’ campaign with Edelman + Ogilvy

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The film introduced animated Tastebuds with their verdict: “Dry Bread Gone, Creaminess On.”

Made by Dyslexia reveals the economic cost of not harnessing Dyslexic Thinking in global OOH push via DDB Group Melbourne + Ocean Outdoor

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This global Dyslexia Awareness Day (8th October), Made By Dyslexia has launched a major global out-of-home campaign...

m25 founders series: Laird and Good Company’s Sarah Laird

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I really believe the most important thing is to always be in action and just keep shooting. Don't get frustrated if...

KFC launches a chicken meets sauce sweet love story in ‘Sweet Tokyo’ campaign via Ogilvy

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Renowned Japanese director Hiroshi Kikuchi has packed both absurdist comedy and dynamic action into a new, fully...

Google Gemini and DDB Group Singapore launch student-driven campaign in Indonesia

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Every creative touchpoint, from films to out-of-home, was co-created using prompts provided by the students themselves.

GIGIL darkens Manila’s Grand Canal with ‘Black Tears’ stunt for Netflix’s Wednesday Season 2

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To drive engagement for season two of the series, GIGIL worked with the Venice Grand Canal Mall.

Bestads Best of the Week: Midkey’s ‘The Quest’ via GAME Creative, Australia

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The ad was selected by this week's guest judges Imogen Tazzyman and Dan Noller, ECDs at McCann Manchester.

When gamers get stuck, Jeep shows up: Publicis Middle East presents the “Rescue Squad”

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“Rescue Squad flipped one of gaming’s biggest frustrations into surprise and community. That’s pure Jeep DNA.”

Peter Khoury’s LIA Diary: Judging work that contributes to culture, not just interrupts it

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There was no recommended quota for awards. That gave us the freedom to decide what deserved recognition.

Akihito Omi’s Creative LIAisons wrap up: Discovering My Weapon That Crosses Borders

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I’ve always dreamed of working abroad. I want to become a creator who can make an impact globally.

Aussie + UK creatives launch unofficial souvenir of LIA Creative LIAisons: Traces of Treasure

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Traces of Treasure is inspired by the undeniable scent of the Treasure Island Casino.

Asian Paints and FCB Kinnect celebrate India’s women cricketers with ‘Meri Wali Blue’

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The film follows the journey of a jersey in blue—from the shade and fabric carefully chosen and stitched by a tailor...

Portfolio Night 2025 powers up India’s next-gen advertising talent

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The 2025 edition set a new record with registrations filling up 72 hours ahead of the deadline. Over 115 emerging...

Inside the Audio & Radio jury room: Paul Chan’s three most inspiring campaigns from LIA 2025

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A Samaritans campaign grounded in a compelling insight: the average call for help lasts 26 minutes.

Ogilvy hires Kirsty Muddle from Dentsu for new CEO of Ogilvy Network ANZ role

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Ogilvy has today announced the appointment of Kirsty Muddle as its new CEO of Ogilvy Network ANZ.

Philippine Airlines appoints Think HQ as Australian agency partner

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Positive change agency Think HQ has been chosen by Philippine Airlines as its Australian agency partner, following a...

Bestads Best of the Week Reviewed By Imogen Tazzyman + Dan Noller, ECDs, McCann Manchester

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Leo Singapore hosts Singapore’s edition of Portfolio Night 2025 on 4 November

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At Leo Singapore, 45 students will soon have the chance to showcase their work and receive candid, hands-on advice.

Thasorn Boonyanate’s LIA Diary wrap-up: What makes LIA’s TV, Cinema and Online Film judging experience truly unique

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The four-day film judging system works perfectly. If you still love it after the fourth day, it must truly be great.

The m25 Global Creative Series Episode 10: How curiosity shaped Pradeep D’Souza’s creative path

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I always advise people to follow leaders they admire and not just companies they are interested in...

Flipkart and FCB Kinnect blow up the old to make way for the new this Diwali

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"Because nothing captures the energy of this sale better than the sight of old things going out in a blaze of glory."

TBWA Thailand\Juice + Central Pattana spotlight the human stories behind 45 years of growth

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The 45th anniversary campaign celebrates the stories and successes of the people who have grown alongside Central...

LIA Chinese Creativity Awards returns: ROCK YU Taipei, Kuaishou/TOPic & Loong, Leo Hong Kong and Ma’nifesto pick up Gold statues

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LIA Chinese Creativity celebrates world-class work conceived, written and produced solely in Chinese.

Human Intelligence Creative Lab’s first campaign helps cut through the clutter for B-Quik

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Despite being a leader in the fast-fit oil change space, most people still associate B-Quik primarily with tires.

Samira Ansari: My Top 3 @ LIA

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Ansari presents her top 3 favourite campaigns from the Digital and Use of Social Media & Influencers competition.

Creative leader Wayne Deakin departs global ECD and Principal role at Wolff Olins

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Wayne Deakin has stepped down from his role as Global Creative Principal and Global Executive Creative Director at...

Arnya Karaitiana’s LIA Non-Traditional jury Diary: The best work often lives where two threads meet – people and place together

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Many of the ideas wrestled with the environment — climate change, sustainability, the relationship between people and...

Dandelion Studios and Juice team to launch high-end CGI production alliance in Singapore

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“We bring together the strengths of both teams to deliver high-caliber visual content, it’s as simple as that.”

MITH Bangkok and Wolf BKK hand the stage to everyday wearers in new film

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The film portrays Baifern proudly passing her spotlight to ordinary people, letting them become the presenters instead.

Dentsu Creative Isobar unveils ‘This One’s For Me’ campaign for De Beers Forevermark India

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Dentsu Creative Isobar extended the narrative into the real world with immersive installations across Delhi.

The Midas Touch: How AI and virtual influencers are rewriting sports, entertainment & creativity

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Paris explores how AI-generated personas and virtual influencers are colliding with sport, entertainment and culture...

Swiggy and Havas Play turn Pujo into a festival for all, including the city’s four-legged devotees

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Over the course of two days, the mobile pandal visited multiple shelters and neighbourhoods, distributing nutritious...

KFC Malaysia and VML launch ‘KFC Treats’ to make everyday snacking a joyful ritual

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Inspired by the rising “coffee rave” culture, the event reimagined snacking as a joyful and affordable social...

Cheil Hong Kong scores Silver statue at LIA for ‘Safe Sketch’ in Digital category

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The jury awarded only three Gold, 11 Silver and 13 Bronze Statues.

Innocean Seoul and Ogilvy Singapore win multiple Gold in Creativity In PR at LIA

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TOPic Beijing earned Silver for Yili’s Twin Sister of Olympic, while Leo Burnett Manila was recognized with a Bronze.

Ogilvy Singapore continues to dominate at LIA winning 2 Grand LIA’s and 4 Gold across Use of Social Media & Influencers, Integration + Direct

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Ogilvy Sri Lanka's 'Second Life Notebooks' for Promate and HERALBONY Morioka/Iwate have each picked up Silver.

Leo Ho Chi Minh’s Bao Ngoc Vuong’s wrap-up and highlights of LIA’s Creative LIAisons

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Being vulnerable can be perceived as weakness, or it can be perceived as strength in the making. And the way Chaka...

ERA Singapore taps DDB Group Singapore to lead brand strategy and recruitment campaigns

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“Building brand trust is essential as we expand our operations from Singapore to the broader Asia Pacific region."

MBCS takes out Agency of the Year at Malaysian Effie Awards: Grab named Brand of the Year

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The 17th edition of the Malaysian Effie Awards saw Grab named “Brand of the Year” for the fifth consecutive year.

Samsung and Choojai & Friends celebrate a mother’s love in moving Galaxy AI film

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The core of this campaign is the deeply moving, true-life story of “Boonrod Arreewong and his mother, “Ladda Arreewong”.

Famous Innovations India’s Raj Kamble appointed Asia Chair for The ANDY Awards Regionals

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"I’m thrilled to be chairing the Asia Jury at this year’s ANDY Awards Regionals. The ANDYs have always stood for..."

OPPO India launches festive campaign featuring Ranbir Kapoor and Jitendra Kumar

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The film opens with Ranbir Kapoor visiting his childhood home for a hurried festive break with his parents.

TBWA\SMP wins 13th consecutive Network Agency of the Year at 4As AOY Awards

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“Every award win is humbling, but there’s something truly special about winning at the AOY’s!”

Ogilvy Singapore takes out Grand LIA in Health & Wellness: DDB Mudra Group, Godrej Creative Lab, Ogilvy Bengaluru and more win statues

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DDB Mudra Group Mumbai earned Gold and Silver for Stayfree’s Son Get Stayfree.

Ogilvy Singapore’s ‘Vaseline Verified’ lands another Gold at LIA in Non-Traditional

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From Asia, BLKJ Havas Singapore and Ogilvy Sri Lanka were also recognized as Finalists.

Ogilvy Shanghai picks up Silver statue in LIA’s Pharma & Medical – Craft

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The jury awarded one Gold, three Silver and 10 Bronze Statues, in addition to five Finalists.

Samira Ansari’s LIA Diary Wrap-up: Hacks, banter and a unanimous Grand

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I love judging the LIAs for so many reasons. First off, we get to see all the work. There’s no pre-judging and no...

Gavin Chimes’ LIA Diary #2: “The spirit of this festival is the real deal”

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It was a total pleasure to chair a room full of smart, passionate, genuinely kind people. The type who can debate for...

Siddharth Kumar’s Creative LIAisons wrap up: The Day I Took on the World’s Best Creatives and Realized I Was One of Them

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If you’re a mentee heading into Creative LIAisons next year, here’s my unsolicited advice: keep your mind open...

Crystal Hay’s Creative LIAisons Diary #2: Workshop ’til you drop… and the sans-pool pool party

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Before I felt ready for it, Day #2 arrived – the workshop competition. A point of acute anxiety for me leading up to...

Resorts World Genting and Dentsu Malaysia use K-culture to reignite buzz for Burger & Lobster

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“K-dramas capture hearts because they know how to stir anticipation, deliver surprise and leave audiences wanting more."

Indonesian jeweller Frank & Co. presents ‘A Timeless Love’ via FCN Creative – MarsX

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The message is clear: true beauty and enduring love are forged over time, not rushed.

Ogilvy Mumbai and BBDO Guerrero Philippines win statues in the Audio & Radio category at LIA

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Overall, the jury awarded two Gold, seven Silver, and 10 Bronze statues, along with five Finalists.

Cathay Pacific prescribes the cure for vacation deprivation with “Tripment” via Leo Singapore

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This travel campaign is designed to provide the vacation-deprived with a unique, real-time 'teleconsult' experience...

Simon Langley’s LIA Diary Wrap-up: “Before long you’re very aware: you’re in Sin City”

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Vegas, baby. Twenty years have passed since I was last in Las Vegas - and remarkably, it felt exactly the same.

Ogilvy Shanghai, BBDO China and Dentsu Inc. Tokyo win Gold Statues in LIA’s Design category

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The Gold awarded went to Ogilvy Shanghai for Viatris 'Make Love Last,' BBDO China for 'The Harbin Back Rack Hack'...

Gavin Chimes’ LIA Diary #1: Bread rolls, bold ideas and brilliant conversations

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Day 1 of judging Creativity in B2B and Transformative Business Impact. The jury is made up of brilliant creative...

Creative LIAisons Day 4: Inspiration, Humour, Gamification and Non-Traditional Thinking

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Day 4 of Creative LIAisons in Las Vegas opened with another roll of the dice for our next-generation creative leaders...

Type Directors Club Introduces Gold, Silver and Bronze Awards for Global TDC72 Competition

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New Type-High award designed by TDC Chairman Emeritus Graham Clifford; competition branding by Morcos Key.

Bestads Best of the Week: Spark New Zealand ‘Split’ via Colenso BBDO, Auckland

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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...

Heineken transforms forgotten urban spaces into social hubs with LePub via ‘Rooftop Revival’

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The location of each event was dropped from space via satellite imagery, highlighting where the naturally green...

LIA Evolution and Creative Use of Data: Ogilvy Singapore wins second Gold statue

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The only other Asian winner was GForce Grey Kazakhstan, which earned a Silver for Citix’s ‘Saltanat Light.’

BBDO Bangkok wins big in TV & Cinema and Online Film in Las Vegas at LIA: Ogilvy Shanghai picks up Silver for Viatris ‘Make Love Last’

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VML Ogilvy Japan, Leo Burnett Thailand, Ogilvy Bangkok and GIGIL win Bronze statues.

Innocean Seoul picks up Silver and Bronze + GIGIL Philippines scores Silver at LIA in Branded Content and Branded Entertainment

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GIGIL earned a Silver for Mandaue Foam Home Store’s ‘Steal'.

Ogilvy Mumbai + The Nine Shanghai pick up Bronze at LIA in the Ambient & Activation and Print fields

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Ogilvy Mumbai earned a trophy for ‘Vi Guardian Beads’ created for Vi (Vodafone Idea), while The Nine Shanghai’s...

Ogilvy Singapore scores Gold in Creative Strategy for ‘Vaseline Verified’ at LIA

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Asia’s other winners included Innocean Seoul for ‘Night Fishing’ film and TOPic Beijing for ‘Twin Sister of Olympic.’

Phoenix Santamaria and Rory Moore’s Creative LIAisons Diary #2: The Grand Prix Benchmark & Six Jury Room Insights

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It’s 11:56pm. The man on the other side of the table with a silver name tag pinned to his suit flips over his final...

BBDO Bangkok lands Grand Prix and 3 Gold statues at LIA for hilarious ‘Death of a Salesman’ campaign for Five Star Chicken

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Teerapol Suneta is a key partner in the campaign’s success. He has been with us from the start. He understands the brand

Spotify + Happiness Saigon Celebrates Vietnam’s Independence Day With Viet Spirits Through Music

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The campaign launched with an in-app experience that transformed each listener’s music habits and a quick music...

Matthew Chen’s Creative LIAisons Diary #1: You’re not just a creative, you’re a human

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13,000+ km away or 8000+ miles as the locals would say, sits a city that is unapologetically exaggerated… Las Vegas.

Good Times: Work, fun and games from the first week of LIA judging at the Encore in Las Vegas

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CB has been capturingthe action so readers can get a taste of the atmosphere that makes LIA more than just a judging...

Saffola raise awareness on heart health through “Heart to Heart Talk” this World Heart Day

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The initiative encourages people to pause, reflect, and engage in a conversation with their own self.

FindMe-Time.com Turns Personal Time Into a Personalized AI Experience with FWD Insurance

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The concept was also delivered through brand videos to raise awareness in having your Me Time.

Jung von Matt brings K-Beauty hype to Europe with TIRTIR roadshow across capital cities

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The tour has taken TIRTIR to London and Barcelona, with Milan happening today (30th September), Paris on the 4th...

Cathay Pacific takes luxury to your living room with first global CTV campaign

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the airline’s Connected TV advertising campaign reached three million households globally via Samsung TVs, half of whic

The m25 Global Creative Series Episode 9: Creativity at the Speed of Dubai with Jonathan Cruz, Creative Director at FP7McCann

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UAE clients don't play it safe, and you're talking to audiences from literally everywhere on the planet...

Studio Eeksaurus Productions, Ogilvy Taipei and SIX inc. Tokyo win metal in LIA’s Production & Post-Production category

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The jury presented this year’s coveted Grand LIA to HeimatTBWA\ Germany for “No Project without Drama."

Bestads Best of the Week Reviewed by Mike Roe, Chief Creative Officer, Hanson Dodge, Milwaukee

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Directors Think Tank’s Sling Ng makes long-form directorial debut with new Astro Originals’ Generasi: Perfect 10 TV series

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Produced by directors Think Tank for Astro Shaw, post production duties were handled by Tank3 Asia ...

Canon unveils Powershot V1 and EOS R50 V with campaign via Paradox Media and Balance

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"Our goal was to visually showcase both the Powershot V1 and the EOS R50 V under a single creative language..."

Stayfree continues to spark conversations with parents in new Daughters’ Day campaign

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Created by DDB Mudra India, the film spotlights an honest conversation between Linda Fernandes, content creator and...

KFC Thailand brings back Chizza in surreal brainrot style with Chizzalulu Chizzalala

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Known for quirky animal-like forms and silly Italian-sounding names, Brainrot has become the internet’s latest...

Boomerang Awards 2025 sets new benchmark with global jury and focus on sustainability

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The show aims to reframe what digital creativity can be, backed by the most powerful jury lineup...

Creative LIAisons pitch bold phygital ideas to Westfield ANZ in AKQA led workshop

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Thirteen teams of ten Creative LIAisons attendees from across the globe were challenged to ideate, make and pitch...

Everyday shopping now fuels global travel with Flipkart and Marriott Bonvoy partnership

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In the campaign films Flipkart shoppers search for products, unknowingly moving closer to their dream destinations.

Cute Press and Wolf BKK launch the Judge-Free Foundation Badge to end shade shaming in beauty

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In Thailand, where diversity is widely embraced, however, bullying over picking the wrong foundation shade...

Rhiana Merota’s Creative LIAisons Diary #1: 25 before 25… With a little help from Creative LIAisons

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In a couple of months I’m turning 25, which is a pretty big milestone for me.Right now, I’m over at Creative LIAisons...