LePub Singapore leads Asia’s winners at Gerety Awards: BBDO Guerrero Philippines, Tribal Worldwide Philippines, Hakuhodo Bangkok, Dentsu Japan, and BBH China pick up Bronzes
LePub Singapore has emerged as the most awarded agency in Asia at this year’s 2025 Gerety Awards with a Silver and 2 Bronze awards. BBDO Guerrero and Tribal Worldwide secured Bronzes for the Philippines, while Hakuhodo Bangkok, Dentsu Inc. Japan, and BBH China completed the list of regional winners.
This year, four outstanding campaigns were awarded the Grand Prix: Senna’s Cut, Never Just a Period, The Final Copy of Ilon Specht, and Price Packs.
The Gerety jury reached a record size this year, with 270 judges from 52 countries evaluating the work through a distinctive perspective to spotlight the world’s best creative campaigns. In total, the awards recognized 4 Grand Prix, 36 Gold, 80 Silver, and 65 Bronze winners — including first-time honors for Paraguay and Kazakhstan.
LePub Singapore led the region with one Silver in the B2B Cut, a Bronze in the Effectiveness Cut for Trust Bars (Heineken), a Bronze in the Communication Cut for The Smootheriser (Heineken), along with six additional shortlists.
Asia’s winners list:
BBDO Guerrero Philippines: Bronze in the Craft Cut (Sound Design) for Play the Dew (Mountain Dew).
Tribal Worldwide Philippines: Bronze in the Work for Good Cut (Online Video) for Play (Philippine Commission on Women).
Hakuhodo Bangkok: Bronze in the Pharma Cut (Integrated) for Not the Last Kick (Hatari).
Dentsu Inc. Japan: Bronze in the Innovation Cut (Digital) for Visiongram (Japan Blind Judo Federation).
BBH China: Bronze in the B2B Cut for Fantenders (Heineken).
The Grand Prix winners include:
The Final Copy of Ilon Specht for L’Oréal Paris by McCann Paris in the Entertainment CUT, Online Video
Senna’s Cut for Netflix by Monks Buenos Aires in the Craft CUT, Editing
Price Packs for PENNY by Serviceplan Germany in the Communication Cut, Product & Packaging Design
Never Just A Period for Bodyform/Libresse by AMV BBDO London in the Craft Cut, Art Direction
Grand Jury member Vuyo Henda, Chief Marketing Officer Spur Corp, South Africa commented on McCann’s Paris Grand Prix: “The Final Copy of Ilon Specht, unveils the indomitable woman behind the words that reshaped beauty advertising. Her line for L’Oréal — ‘Because I’m worth it’ — not only captured the spirit of its time, but it also transcended it, becoming a mantra for women around the world.
In an era where large language models dominate conversations and AI-assisted expression floods our feeds, The Final Copy is a testament to the enduring might of words that come from the heart — and ideas powerful enough to reverberate across generations. Ilon’s story is not only worth telling but worth celebrating.
The Gerety Awards were founded to honour creativity that is both timely and timeless. Ilon Specht’s Final Copy pays tribute to a woman who embodied these qualities and whose powerful words continue to shape the world. That is worth a Grand Prix”.
About the Grand Prix for Senna’s Cut, Grand Jury Member Menaka Menon, President & Managing Partner – Growth & Strategy at DDB Mudra India, said: “Senna’s Cut is all about great editing. The entire idea here hinged on the edit, on getting it down to exactly the right secondage of his record-breaking lap, on syncing the footage with the sound design, while also ensuring the narrative of the show came alive. And doing it all so well, that one was hooked from start to finish.”
“As a marketer on the African continent, I can honestly say that this campaign touched me deeply. In these tough economic times, when people are overwhelmed and brands are under pressure, it reminds us that marketing can still connect through empathy, truth, and courage. It’s soft yet powerful—feminine values we need more of in our industry. It doesn’t shout, it speaks. It doesn’t sell, it moves. In a world full of noise, this campaign chose meaning—and that’s why it deserves the Grand Prix,” added Waithera Kabiru, Africa Digital Hub-Lead Diageo Africa, Grand Jury member from Kenya, about Price Packs for PENNY.
Grand Jury member from Pakistan, Rifah Qadri, Executive Director Marketing easypaisa, commented on AMV BBDO’s campaign: “Never just a period is a masterclass in storytelling, every frame amplifies emotion wit and urgency of the message. The pacing, the transitions and the visual juxtapositions pull you in and make it unforgettable, turning a sensitive subject impossible to ignore.”
Watch some of this year’s jury as they discuss trends and favourite campaigns from the 2025 Gerety Awards with the Gerety Grand Jury Insight panels taking place this week here.
Check out all the 2025 winners at www.geretyawards.com