THE WORK 2025 HOT LIST #11: TBWA\SMP Philippines

Who are the hottest creative performers in Campaign Brief’s The Work 2025? Asia is strongly represented in The Work 2025 and over the next few days Campaign Brief Asia will showcase the work of the top creative agencies in Asia that made The Work 2025 Top 12 Asia Hot List…

Ranking at #11 in Asia is another TBWA network agency. TBWA\SMP in The Philippines has 24 Acceptances this year and their best performing work included ‘The Art of Time Celebrating 65 Years of Boysen Paints’, Lost Coversations ‘Lost Coversations’, Parish Pastoral Council for Responsible Voting ‘Baha (Flood) For Breakfast’, and the Move as One Coalition for #FixThePhilippines.

Other work accepted includes McDonald’s ‘Higantes Ridin’ Thru’, OPAPRU ‘Products of Peace’, and MaArte Fair ‘Fab Finds’ amongst others.

This year 241 agencies and production companies entered Campaign Brief’s The Work 2025. There were a record 4,349 entries overall (up from 4,189 entries last year), with the most entries coming from Australia (827), Thailand (796), Philippines (680), India (617), Taiwan (324) and Singapore (281).

VIEW THE WORK 2025 (active from Monday 8 September)