Cedar Hong Kong names Mark Tjhung to MD and announces four leadership promotions

Cedar Hong Kong, a content marketing agency, has elevated Mark Tjhung to Managing Director. Previously Managing Partner, Tjhung has been with Cedar Hong Kong since its launch in 2015 and over this period has also held positions as Editor, Content Director.

In his new role, Tjhung will lead the Cedar Hong Kong office, overseeing all of the agency’s work, including its two key accounts: Cathay and The Hong Kong Jockey Club. He will report to Jessica Haigh, Cedar’s Global Managing Director, based in London.

This appointment follows several promotions within Cedar Hong Kong’s senior leadership team over the past year, creating a structure designed to focus on creative excellence and fuel continued growth.

These promotions include the elevation of Louise Buxton to Business Director, Adam White to Content Director, Jowie Chan to Head of Creative, and the appointment of Steve Ellul as Creative Director.

Senior leadership promotions (from left): Louise Buxton, Business Director; Adam White, Content Director; Jowie Chan, Head of Creative; Steve Ellul, Creative Director

Haigh said: “Over the past 10 years at Cedar, Mark has continually had a positive impact on our agency. He’s an exceptional leader – who consistently delivers work of the highest quality while fostering an environment where everyone feels supported, recognised, and empowered to thrive. His passion for what we deliver for our clients, and his belief in Cedar as an agency is infectious. I couldn’t be more excited to see him take on this next chapter.”

Tjhung says: “I’m really honoured to lead our incredibly talented team – and I’m excited about what the future holds for Cedar. Right now, so many brands are looking to elevate their content and take it to the next level. We’ve been pushing our creative boundaries in new formats and channels, and with our new structure and our brilliant senior leadership team, I’m confident we can continue to lead the content conversation.”

Cedar Hong Kong was established in 2015 as an offshoot of Cedar London. It is part of BBDO Asia Pacific, and creates content across the whole spectrum of mediums and channels, including in digital, video, print and social media. Its clients include Cathay, Cathay Cargo, GLSHK, The Hong Kong Jockey Club, Shangri-La, Lee Kum Kee and Rosewood.