THE WORK 2025 HOT LIST #6: McCann India
Who are the hottest creative performers in Campaign Brief’s The Work 2025? Asia is strongly represented in The Work 2025 and over the next few days Campaign Brief Asia will showcase the work of the top creative agencies in Asia that made The Work 2025 Top 12 Asia Hot List…
McCann Worldgroup India has ranked #6 overall in Asia in Campaign Brief’s The Work 2025. Standout campaigns include the highly awarded Buckaroo ‘Fit My Feet’ campaign – a Gold Lion winner at Cannes Lions along with Gold awards at Spikes Asia, AdFest, MadStars and EFFIES. The campaign was also a metal winner at LIA, One Show, D&AD and others.
McCann India also had acceptances for ESAF Small Finance Bank ‘Dabba Savings Account’ and Happydent ‘Petromax’. Their ‘Dabba Savings Account’ picked up a Bronze Lion, multiple Golds at Spikes Asia and AdFest amongst other awards.
Other accepted work spans Sintex ‘The Sintex Water Alarm’, That Sassy Thing ‘Play Yourself’, Shankh Sound Studio ‘The Sound Direction’, ESAF Small Finance Bank ‘Barkat Ka Loan’, Asian Paints NeoBharat ‘The Shades of Bharat’ and Air India ‘India Takes Flight’ + ‘Let’s MOGO’.
This year 241 agencies and production companies entered Campaign Brief’s The Work 2025. There were a record 4,349 entries overall (up from 4,189 entries last year), with the most entries coming from Australia (827), Thailand (796), Philippines (680), India (617), Taiwan (324) and Singapore (281).
VIEW THE WORK 2025 (active from Monday 8 September)
