THE WORK 2025 HOT LIST #2: DDB Mudra Group India
Who are the hottest creative performers in Campaign Brief’s The Work 2025? Asia is strongly represented in The Work 2025 and over the past few days Campaign Brief Asia has showcased the work of the top creative agencies in Asia that made The Work 2025 Top 12 Asia Hot List…
DDB Mudra Group India has delivered another stellar performance in Campaign Brief’s The Work 2025, ranking #2 in Asia with 41 Acceptances. Their large and diverse body of creative work was key to their success. DDB Mudra Group moves up from last year’s #3 overall ranking in Asia in Campaign Brief’s The Work.
Standout campaigns include Stayfree ‘Son Get Stayfree’, McDonald’s ‘Shakashaka’ and ‘Now Delivering Superstitions’, Volkswagen ‘VW Rain Sensing Radio Spots’, Battlegrounds Mobile India ‘Wear Your Cred’, and Netflix ‘The Heartbreak Billboard’.
The agency also produced a strong slate of work across leading brands, including multiple campaigns for Snickers (‘Kuch “filling” ho jaaye’, ‘Hungry Mishaps’, ‘Hungry Fool’s Day’, ‘Hungal Driving School’), a robust Flipkart line-up (‘Surprise Delivery’, ‘Laddoo Kaddu’, ‘Thank You Competitors’, ‘Gift Seeding’, ‘Cover-Up Coupons’, ‘BBD Math’, ‘Add to Brag’), as well as campaigns for Spotify, RuPay, Infosys, Indeed, Indian National Congress, DRPPL, Dhara, Birla Opus, Bewakoof, Adani, and additional Battlegrounds Mobile India executions.
This year 241 agencies and production companies entered Campaign Brief’s The Work 2025. There were a record 4,349 entries overall (up from 4,189 entries last year), with the most entries coming from Australia (827), Thailand (796), Philippines (680), India (617), Taiwan (324) and Singapore (281).
The full ranking of all 158 agencies and production companies that made the cut and have acceptances in The Work 2025 will be released on Monday.
VIEW THE WORK 2025 (active from Monday 8 September)
