Talented India and Google bring alive the spirit of Onam in new regional film
Distance doesn’t dim the spirit of Onam, it just changes its address sometimes. You’ll discover just this in Google’s latest Onam film, created by Talented, directed by Devika Mahajan and produced by Happy Crew Films. Set through the point of view of a young Malayali protagonist, the film takes you on a memorable journey, much like a fulfilling Onasadya. Within these rooted wholesome moments, we highlight the supporting yet significant role Google tools can play in everyday life.
“Onam is where you are” adds another gem in the continued partnership between Talented and Google India. Dedicated to the millions of Malayalis around the world that embody the spirit of the festival, this film is a reminder that tradition isn’t ever a pin on a map, instead, it’s a feeling you carry and recreate with your people.
Reya Reji, Anupam Arakkal and Neil Matthew, Creative, Brand Strategy and Producer at Talented, said: “Regional stories deserve care and craft, and at Talented we’ve always believed that the most powerful work is born from cultural truths. With this Onam film, we wanted to show how traditions can stay alive even when you’re far from home. The idea was simple: if you can’t make it back, Google can help bring a piece of home to you. From the crunch of a pappadam to the sweetness of payasam, we obsessed over the details so Malayalis feel seen and everyone else feels invited. For us as Malayalis, it’s not just a campaign, it’s a lived tradition, reimagined through creativity.”
Mahajan added: “What made this film truly special was the collaboration. The wonderful folks at Talented, with their Malayali roots, brought in so much heart and authenticity. And because the film sits in the screenlife format, every little digital detail mattered. The timing of a pause, a call, a ping of a notification, all of it working together to hold the emotion. I hope this film opens doors for more regional stories that feel rooted, contemporary, and deeply human.”
