Wisnu Satya Putra and Wira Gumay launch Feel Good Network in Indonesia
Brands across Indonesia today face unprecedented challenges: economic caution is pushing efficiency demands, media and consumer behavior are increasingly fragmented, and rapid trend cycles create pressure to move faster without losing impact. Too often, brands are left managing siloed solutions that result in fragmented campaigns and missed opportunities for real integration.
Feel Good Network, launched by Wisnu Satya Putra, former CEO of Dentsu Creative Indonesia, together with Wira Gumay enters the market with a different promise: to put clients at the center, delivering bespoke, collaborative solutions that combine global standards with the agility of Indonesia’s strongest creative talent.
Unlike traditional models, Feel Good Network focuses on client-centric creative business solutions that extend beyond campaigns. Its offerings include:
● IP Building & Collaboration: Helping brands create long-term assets and cultural relevance, not just one-off ideas.
● Modular Creative Expertise: Integrating ATL, BTL, TTL, and digital activations with the right experts at the right time.
● Close Partnership: Working side by side with clients to co-create strategies that fit business realities.
“Clients don’t need another large machine, they need a business partner who understands their business, moves at their speed, and co-creates solutions that truly fit, in reality,” said Wisnu Satya Putra, CEO of Feel Good Network. “We are here to work hand in hand, not from a distance.”
With private equity support and an experienced leadership team from various multinational agencies, Feel Good Network blends proven international standards with local cultural fluency and adaptability. This hybrid model allows the network to scale while staying deeply rooted in the Indonesian market.
“At the end of the day, our measure of success isn’t just campaign KPIs,” added Wira Gumay, COO of Feel Good Network. “It’s whether the process—and the partnership—felt good. When collaboration feels right, impact follows.”
Ultimately, Feel Good Network believes that when clients, teams, and partners all feel good, the industry itself rises. This philosophy drives everything we do: bringing good to people, to the industry, and to the work we create together.