FVSE serves up choir-style drama and a William Tell overture on Sprite’s new global campaign via WPP Open X

For Sprite’s latest ‘Hurts So Good’ global campaign FVSE Singapore created “A Symphony of Suffering” – a bold musical score that underscores the the film’s first act with both wit and intensity.

Firebreathing through Gioachino Rossini’s iconic William Tell Overture, the piece reimagines the instantaneously recognisable melody with a choir of voices, weaving layers of humour, grandeur and pain into the soundscape. The result is an over-the-top operatic chorus that captures Sprite’s spirit of playful exaggeration, tracing every spice lover’s fiery journey from simmering hot flashes to the manic-craze of spontaneous human combustion – it’s a dance between pain and pleasure.

Credits
Agency: WPP Open X led by Ogilvy APAC
Creatives: Nikhil Panjwani, Hollie Illes
Film Directors: Julien & Quentin
Production Company: Hamlet