Mercedes-Benz hands the wheel to dreamers in ‘Dream Days’ campaign via Team X BBDO India
India is a land of dreamers. Our dreams define us. They inspire what we create and ignite what we desire. Anchored on this truth, Mercedes-Benz India has launched its festive campaign ‘Dream Days’ – created by Team X, part of BBDO India.
At its heart, ‘A Dream is Never Too Far Away’ is a celebration of India’s dreams and dreamers, as seen from the eyes of the Star. Where every road, every curve, every fleeting encounter reflects starry aspirations.
To bring these dreams alive, Team X and BBDO India also created an innovative print ad in a leading national newspaper – placing the iconic Mercedes-Benz steering wheel directly in the hands of readers. An idea that turned the front page into an immersive act, engaging millions of dreamers across the country.
Josy Paul, Chairman & CCO, BBDO India, said: “There’s a kind of electricity to dreams; the way people aspire, hope, and imagine their future. We tapped into that feeling by placing the iconic Mercedes-Benz steering wheel directly in the hands of readers. An innovative front-page idea – to engage and connect with millions of dreamers across the country… to feel the future turn in their palms. A test drive before the test drive.”
Leading the end-to-end campaign rollout is Pritish Nathaniel, Senior Vice President & India Market Lead, Team X BBDO India who said – “With Dream Days, we aimed to create a campaign that transcends conventional automotive advertising. It is a campaign that celebrates the aspirations and dreams of India. An evocative reminder that dreams don’t stand still. They move, they rise, and they dare us to go further. And this powerful emotion is what we hoped to capture at the heart of the campaign.”
The Dream Days campaign has been launched pan-India across print, retail, CTV, digital and social media platforms. A testament to the fact that a dream is never too far away.
Credits
Agency: Team X, part of BBDO India
Chairman & CCO: Josy Paul
Sr. Copywriter: Govind Pillai
Copywriters: Nimisha Vora, Adil Fateen Muhammad
Group Head (Art): Jobin George
Sr. Visualizer: Sayali Ovhal, Simran Naik
Sr. Vice President & India Market Lead: Pritish Nathaniel
Sr. Client Services Director: Roshan Shetty
Account Supervisor: Ritika Rathi
Account Manager: Anish Nair
Account Manager: Dhwani Modi
Studio Head: Hitesh Shah
Studio Team: Unmesh Patange, Ravendra Yemjala, Manoj Bankar
Production House: Ducktape Studios
Director: Ken Rolston
Executive producer: Raylin Valles, Apratim Bhatnagar
Producer: Ashwarya Chawda
DA: Kkunal Jadhav
Media Team: OMD
Associate Vice President Media Planning: Yogesh Pawar
General Manager Media Planning: Priti Thakore
Group Head Media Planning: Jheel Bhavsar
