ThaiHealth and Ogilvy Thailand spotlight lifestyle choices in new “Aging Well” film
Ogilvy Thailand has launched a new online film with the Thai Health Promotion Foundation for its campaign, “Aging Well: Preparation Before 40”. The initiative spotlights how everyday lifestyle choices profoundly shape the way we age.
Directed by Suthon Petchsuwan of Mum Films, the film uses dark humor and the lively chaos of a reunion party to dramatize the different lifestyles of 40-year-olds. From overindulgence to healthier routines, the contrast encourages audiences to reflect on their current habits and recognize who might be slipping into the so-called “Youth Sucker Beast.”
With its sharp storytelling and relatable scenarios, the campaign underscores ThaiHealth’s message: the preparation for aging well begins long before we reach our later years — ideally before 40.
Credits
Client: Thai Health Promotion Foundation
Agency: Ogilvy Thailand
Group Creative Director & Copywriter: Skon Khanawuthikarn
Art Director: Tammaporn Sanguanpak
Group Business Director: Niwat Rungruangworawat
Senior Account Director: Thanida Susantud
Account Associate: Sarisa Kanchanakul
Agency Producer: Gail-walin Munkongsupaleark
Project Manager: Atchara Hirannawakun
Production Company: Mum Films
Film Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Producer: Mintar Lekdee
Asst. Director: Chairat Piriyawattanakul
PA to Dir.: Kataporn Saeieb
Production Manager: Raphat Thandumrong
Production Assistant: Anfarut Madoro, Atchara Khamla, Soraya Lekdee
DOP: Worawoot Sukasem
Camera Company: DOP House Co., Ltd.
Lighting & Grip Company: DOP House Co., Ltd
Qtake: The Look Co., Ltd.
Sound Location: Charkit Puangmanee
Stylist: Kittisak Prasarndee
Casting: Surangkana Suwanjinda
Art Director: Taan Nuttanawakun
Location Manager: Tent Location
Post Producer: Kritsana Thaweesang
Asst Post Producer: Juntapon Wiriya, Sirin Hongvaleerat
Editor: Dechmongkol Prasertsit
Colorist: Tuchtram Thientawach
VTR: Tanawich Kochchaprom
CGI/VFX: Kithanin Sirahthanunnon
Sound Production: Munich D Co., Ltd
