Dhruv Tiwari + Zubin Jauhari Join Dentsu Creative Isobar as Group Executive Creative Directors
Dentsu Creative Isobar has appointed Dhruv Tiwari and Zubin Jauhari as Group Executive Creative Directors. This leadership move underscores the agency’s commitment to creativity that crosses boundaries, resonates across India, and empowers brands to grow. The pair will report to Abhijat Bharadwaj, Chief Creative Officer, Dentsu Creative Isobar.
Tiwari and Jauhari will spearhead the agency’s creative vision for a rapidly growing portfolio of ambitious brands. Their mandate is to craft culturally rooted, business-driving, and emotionally resonant campaigns that speak to modern India while celebrating the traditions, ethos, and vibrancy of Bharat.
Tiwari joins from DDB Mudra, where he has built campaigns that are not just award-winning, but culturally iconic – from McDonald’s and Royal Enfield to Kent RO and DLF Mall of India. His work has consistently blended innovation with tangible business impact, creating moments that linger in popular culture and in the minds of millions of Indians. Recognized at Adfest, The Abbys, and Kyoorius, Tiwari has proven that creative storytelling can drive both emotion and commerce.
Jauhari returns to dentsu, bringing a decade of pioneering work that has turned brands into cultural landmarks. From crafting internet sensations for Swiggy, Flipkart, Airtel, ITC, and global giants like Google and Facebook, to transforming Ola Electric into India’s #1 EV brand, Jauhari’s work is a masterclass in blending strategy, storytelling, and cultural resonance. His work has won Cannes Lions, Spikes Asia Grand Prix, Kyoorius Black Elephant, and he remains a force shaping the conversation around modern Indian creativity.
Bharadwaj said: “For the last year and a half, we have been doing a lot of hiring for Dentsu Creative Isobar. Now that the bottom and middle levels of our structure are solidly in place, it’s time to crown the top of this creative pyramid. I can’t think of anyone better than Dhruv and Zubin to lead the rest of the team. Zubin is an award winning creative who is an expert at new age creativity and Dhruv is an excellent leader who possesses the experience and a vast portfolio of highly successful campaigns under his belt. After these hires, I’m very excited about our future. We’re in the fight and gunning for greatness.”
Tiwari said: “I’m here to stir things up – to craft work where creativity, tech and culture collide. Work that earns attention, sparks conversation, and maybe even rewrites the rulebook. If the shiny metals follow, well… we won’t complain.”
Jauhari added: “It feels incredible to return to a place that shaped some of my fondest professional memories. I’m here to create work that resonates far beyond the industry, help define the future of creativity, and build a team that everyone can’t stop talking about – all while having a ton of fun doing it.”
Sahil Shah, Chief Executive Officer, Dentsu Creative Isobar, said: “The future of creativity lies in fusing culture, technology, and influence to deliver impact at scale. Dhruv and Zubin embody this new-age thinking and inspire those around them. Backed by a hugely talented team of 150+ creatives, they will help Dentsu Creative Isobar craft transformative work for brands and society while nurturing a culture that empowers our people to dream bigger and create bolder.
Together, Tiwari and Jauhari embody new-age creativity that fuses cultural insight with bold ambition. They will shape campaigns that capture India’s dynamic energy, reflect its diversity, and help brands connect meaningfully across every market. At Dentsu Creative Isobar, they will harness technology to amplify culture, content to drive influence, and deliver transformative work that resonates locally while setting benchmarks globally. This vision aligns seamlessly with Dentsu Creative’s global mission – creating work that elevates brands while generating meaningful impact for both society and business.
Pictured L-R: Abhijat Bharadwaj, Dhruv Tiwari, Zubin Jauhari, and Sahil Shah.