Monks Promotes Dixi Chern to GM, Shanghai
Monks, the global, purely digital, data-driven, unitary operating brand of S4Capital plc, has elevated Dixi Chern to General Manager, Shanghai, effective immediately.
In his new role, Chern will partner with Danny Lee, Managing Director of Monks Greater China, to lead a multidisciplinary team delivering AI-powered business-driving marketing solutions across China and the broader APAC region. He will oversee client partnerships, P&L, and operations, while advancing Monks’ integrated capabilities in empowering the brand’s organizational marketing transformation. This appointment underscores Monks’ commitment to strengthening its position in one of the world’s most dynamic and fast-evolving markets.
“Dixi has been instrumental in driving our Shanghai operations and building strong client relationships over the past four years,” said Lee. “His leadership, client focus, and proven ability to deliver results make him ideally suited to guide our next phase of growth in Greater China.”
As an award winning marketing leader, Chern brings extensive experience across leading digital and advertising networks including TBWA, POSSIBLE, and MullenLowe, with deep expertise at the intersection of business, strategy, and data. In his previous role as Client Service Director at Monks, he demonstrated exceptional leadership in delivering transformative marketing solutions and building strong client partnerships. Throughout his career, he has partnered with marquee brands such as Adidas APAC & Greater China, Hilton Group China, AB InBev China, Unilever, and Johnnie Walker House globally, translating brand ambition into measurable commercial outcomes.
“I’m thrilled to take on this role and continue building on the strong foundations we have laid,” said Chern. “I look forward to working with Danny and our team to further strengthen client partnership, empowering our team, and delivering effective and innovative marketing solutions across Greater China.”
As part of its global strategy to empower brands in a rapidly evolving digital economy, Monks is deepening its investment in China across the APAC region. By combining content, data, digital media, production, and technology, the company is building transformative marketing solutions that drive measurable business impact now while shaping long-term growth and innovation for the future.