Mondelez India introduces Oreo Toffee Crunch as permanent flavour

For the first time in a decade, Oreo is adding a new permanent flavour – Oreo Toffee Crunch. This gives consumers another reason to twist, lick, and dunk. The new flavour combines a rich toffee flavoured crème with the classic Oreo crunch.

In today’s world where everyday moments feel rushed, Indians are increasingly turning to snacks that offer little pockets of joy, comfort and an escape. With its distinct flavour, Oreo Toffee Crunch is created to offer just that – a delicious treat that not only comforts but also sparks a moment of joy to families, kids and young adults alike.

Loved for its balanced flavour, creamy texture, and signature crunch, Oreo Toffee Crunch combines the nostalgic taste of toffee with the classic Oreo. It brings together the comfort of a familiar flavour and a refreshing new twist. After its success in global markets such as the US, it is now available in India, offering a premium yet affordable snack option.

“Oreo was first launched in India around 14 years ago and since has become milk’s favourite cookie enjoyed by families everywhere. The cookie is all about playful indulgence and Toffee Crunch serves as the most exciting twist yet. Everyone loves a good toffee, so combining it with everyone’s favourite cookie, we hope to give the fans a treat worth reaching for over and over,” said Nitin Saini, Vice President-Marketing, Mondelez India.

Vikram Pandey – Chief Creative Officer, Leo India, said: “Oreo has always stood for playful connections, and with this new flavour we wanted to celebrate exactly that. Oreo Toffee Crunch brings together the classic taste everyone loves with a delightful twist of toffee. The film captures a light-hearted family moment, where the simple act of twisting and licking an Oreo turns into a shared adventure of joy and discovery.”

For Oreo in India, this introduction marks a big milestone. The new permanent flavour in more than a decade is Oreo Toffee Crunch. With three permanent creme flavours: Chocolate, Vanillas and Strawberry, Oreo has already made a significant impact. The brand’s expanding portfolio now includes Toffee Crunch, showing its commitment to providing Indian customers with new experiences.

During testing the product with consumers in India, Oreo Toffee Crunch emerged as an exciting variant, appreciated for its unique blend of taste and texture. It will be available in a Single and Family Pack across all channels including e-commerce. Mondelez India will be launching a high impact 360-degree campaign for Oreo Toffee Crunch. It will include a TVC, digital media, and social storytelling.