DO. Philippines appoints Noelle Segundo as GM

DO. ASIA has appointed Noelle Segundo as General Manager of DO. Philippines, succeeding Sandra Hsu, who is departing after expertly guiding the agency through its transition from Ambient Digital to DO. ASIA following the 2023 acquisition.

Segundo is a dynamic leader with a distinguished background in agency strategy and client partnerships; she is poised to advance DO. Philippines’ mission in elevating strategic and creative impact.

Simon Lockyer, Managing Director of DO. ASIA, said: “We are delighted to have Noelle join us to run the DO. Philippines’ office. Her stellar agency track record will help us further elevate our client offering and agency culture”.

Segundo added: “To ‘Defy Ordinary’ isn’t just a mantra, it’s a mission. I’m excited to work with this exceptional team to push creative boundaries and deliver work that is both inspiring and impactful.”

Founder & Group CEO Andrew Dowling, said: “From a personal perspective, I’d first like to sincerely thank Sandra for the past 10 years of commitment and dedication, it’s truly amazing what she has helped build at both Ambient Digital and now DO; we’re all eternally grateful.

“The appointment is a key strategic step on our Asia journey. Her leadership aligns perfectly with our desire to Defy Ordinary in every aspect of the DO business”.

This announcement comes following the recent appointment of Simon Lockyer as DO. ASIA Managing Director and a number of recent regional wins including Lazada, Vinfast and Glad.